Yahoo 2010 Annual Report Download - page 7

• Announced a strategic global partnership with Samsung to distribute Yahoo!’s industry-leading services on
millions of Samsung mobile devices, including devices running Samsung bada and Android platforms.
Through this partnership Samsung will distribute Yahoo! services, including Yahoo! Mail, Yahoo! Messenger,
Yahoo! Homepage, Yahoo! Search, Flickr, Yahoo! News, Yahoo! Finance, Yahoo! Contacts, Yahoo!
Calendar, and Yahoo! Weather on Samsung’s mobile devices globally.
• Announced a worldwide strategic alliance with Nokia that allows Yahoo! and Nokia to leverage each other’s
strengths in e-mail, instant messaging, and maps and navigation services to provide consumers with access to
world-class experiences on both personal computers (“PCs”) and mobile devices.
• Entered into a global partnership with Twitter to integrate Twitter’s real-time social experiences throughout
Yahoo!. In November, users were able to connect their Yahoo! and Twitter accounts globally to see and share
Twitter updates on the Yahoo! Homepage, My Yahoo!, Yahoo! Messenger, Yahoo! Mail, and Yahoo! Pulse.
• Deepened Yahoo!’s integration with Facebook throughout Yahoo! Properties, including allowing users to link
their Yahoo! and Facebook accounts and view and share updates with friends across both networks.
• Announced an extended partnership with Sprint to provide Sprint Android mobile phone customers with a
Yahoo! ID pack of services, including 1-click access to 12 different Yahoo! applications.
• Announced a partnership with T-Mobile to integrate Yahoo! Mail and Yahoo! Messenger (with video chat)
into the latest Android powered MyTouch device delivering hi-definition video and 4G speeds.
Search and Marketplaces
• Introduced a series of new search enhancements to more fully leverage Yahoo!’s rich content and robust
technology platforms and help users get to the content that they care about on all connected devices. Updates
to Yahoo! Search included new quick applications for taking action directly from the search results page; fast,
easy, and intuitive search shortcuts with more answers and fewer links; and a range of new contextual search
experiences across Yahoo! Properties.
• Announced a local advertising partnership with Gannett, which brings together Gannett’s strong local media
organization brands, sales capabilities, and leading Website audiences with Yahoo!’s high quality audience
and display advertising leadership.
• Launched Yahoo! Local Offers, a program through which Yahoo! partners with leading online and offline
providers to build one of the largest and most comprehensive repositories of local offers on the Internet.
Currently in limited beta in the U.S., Local Offers will make it easy for millions of consumers to find, on
Yahoo!, the best local deals and savings in their area.
Media
• Launched a new global platform for Yahoo! News and Yahoo! Finance. The updated platforms enable Yahoo!
to accelerate its business, enter new markets more quickly, deliver personalized content, and more rapidly
improve existing user experiences.
• Launched several new original video programs including “Who Knew?” with Toyota Motor Sales U.S.A. and
Reveille, which consists of easy-to-digest commentaries on current events; “Behind Enemy Lines,” a weekly
series sponsored by Bud Light that tackles the topic of tailgating, with a twist; “Ready, Set, Dance,” a weekly
series sponsored by State Farm which is the first from Yahoo!’s partnership with Electus; “Weekend Edition,”
a new weekend program offering compelling original video and relevant editorial content; and “Ram
Country,” sponsored by Ram Truck, highlighting performances by today’s biggest country stars.
USER OFFERINGS
Our offerings to users on Yahoo! Properties currently fall into three categories: Communications and
Communities, Search and Marketplaces, and Media. Our offerings are available on PCs and other devices such as
mobile devices, tablets, and TVs.
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