Yahoo 2010 Annual Report Download - page 6

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• Acquired Dapper, a technology platform providing dynamic display ad creation and optimization. Dapper’s
capabilities combined with Yahoo!’s already deep consumer insights should further enhance Yahoo!’s ability
to deliver customized and relevant advertising.
• Acquired Citizen Sports, a company that brings the world of sports to fans’ favorite social networking sites
and mobile devices through innovative applications. This acquisition will strengthen Yahoo!’s social strategy
of enriching, aggregating, and distributing social content from across the entire Web, and will extend Yahoo!’s
ability to offer a highly customizable social experience.
• Acquired Koprol, Indonesia’s popular location-based social network, which enables users to interact and share
knowledge about their community in a way that is uniquely tailored to mobile phones. This acquisition extends
Yahoo!’s social, mobile, and local offerings and focuses on the intersection of location, community expertise
and mobile experiences that have become important Internet trends around the globe.
• Sold HotJobs.com, an online job search engine which provides tools and advice for job seekers, employers,
and staffing firms.
• Sold Zimbra, Inc., a provider of e-mail and collaboration software.
• Yahoo! expects to continue to acquire or make investments in companies, products, services, and technologies
in the future. See Note 3—“Acquisitions” of the Notes to the consolidated financial statements, which appears
in Part II, Item 8 of this Annual Report on Form 10-K for additional information related to Yahoo!’s
acquisitions.
2010 HIGHLIGHTS
Communications and Communities
• Launched Yahoo! Mail Beta, a faster and more social communications experience that allows users to navigate
easily and organize their inbox, browse photos and videos, more efficiently search for emails and benefit from
improved spam protection. Launched Yahoo! Messenger Beta, which allows users to play social games from
publishers including Zynga Inc. (“Zynga”), ELEX and OMGPOP, share their status across networks, and view,
comment on, and “like” updates from Yahoo! Pulse, Flickr, Facebook Inc. (“Facebook”), and Twitter Inc.
(“Twitter”) – all from their instant messaging client.
• Launched Yahoo! Mail and Yahoo! Messenger with video chat applications for Android as well as Yahoo!
Search Widget for Android. The Yahoo! applications for Android provide more than 300 million Yahoo! Mail
and Yahoo! Messenger users with the capability to e-mail, send instant messages, video chat, text with friends,
and share message statuses on Android phones for a compelling communication experience.
• Launched a series of new, innovative applications for the iPhone and iPad – including Yahoo! Search, Yahoo!
Sketch-a-Search, and Yahoo! Messenger for the iPhone and Yahoo! Entertainment and Yahoo! Sportacular
HD for the iPad. Yahoo! Sketch-a-Search makes finding restaurants easier, without typing keywords or search
terms. The Yahoo! Search iPhone application delivers contextually relevant results quickly and efficiently
using an innovative interface. Yahoo! Messenger on the iPhone offered users the first video chat feature over
3G or Wi-Fi by a major provider. Yahoo! Entertainment allows users to explore entertainment content,
television listings, videos, news, and more. Yahoo! Sportacular HD is a game day companion, enabling users
to check status of games or start times and get TV programming information and more for the National
Football League, Major League Baseball, and college football.
• Announced a partnership with Zynga that will integrate Zynga’s popular social games through Yahoo!’s global
network. The partnership enables Zynga games to reach more than 600 million people worldwide across
Yahoo!-branded sites, giving them access to new and deeper ways to engage with friends and make new ones.
In November, Yahoo! introduced the first stage of its integration plan, which allows users to launch, play, and
share Zynga’s popular games like Mafia Wars and FishVille on Yahoo! Messenger, Yahoo! Games, My
Yahoo!, Yahoo! Toolbar, and Yahoo! Pulse.
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