Yahoo 2010 Annual Report Download - page 12

We provide services in more than 25 languages and in more than 50 countries, regions, and territories, including
localized versions of Yahoo! in Argentina, Australia, Austria, Brazil, Canada, Chile, China, Colombia, Egypt,
France, Germany, Greece, Hong Kong, India, Indonesia, Ireland, Italy, Japan, Jordan, Korea, Kuwait, Malaysia,
Mexico, the Netherlands, New Zealand, Peru, the Philippines, Russia, Saudi Arabia, Scandinavia (Denmark,
Finland, Norway, and Sweden), Singapore, Spain, Switzerland, Taiwan, Thailand, Turkey, the United Arab
Emirates, the United Kingdom, the United States, Venezuela, and Vietnam.
Outside of native English speaking countries, we provide some of our most popular user services through Yahoo!
Asia (our English language portal to Southeast Asia), Yahoo! Canada en Français (French Canadian Website),
and Yahoo! En Espanol (United States Hispanic Website).
We own a majority or 100 percent of all of these international operations (except in Australia, China, Japan, and
New Zealand where we have joint ventures and/or noncontrolling interests). We support these businesses through
a network of offices worldwide.
Revenue is primarily attributed to individual countries according to the international online property that
generated the revenue.
Information regarding risks involving our international operations is included in Part I, Item 1A “Risk Factors”
of this Annual Report on Form 10-K and is incorporated herein by reference.
SALES
We maintain three primary channels for selling our advertising services: field, mid-market, and reseller/small
business. Our field advertising sales team sells display and search advertising services to leading advertisers and
agencies. Our mid-market channel sells our services to medium-sized businesses, while our reseller/small
business channel enables us to sell advertising services to additional regional and small business advertisers.
In the U.S., we employ sales professionals in multiple locations, including Atlanta, Boston, Chicago, Dallas,
Detroit, Hillsboro, Los Angeles, Miami, New York, Omaha, San Francisco, and Sunnyvale. In international
markets, we either have our own internal sales professionals or have established sales agency relationships in 50
countries, regions, and territories.
No individual customer represented more than 10 percent of our revenue in 2008, 2009, or 2010.
Internet usage is subject to seasonal fluctuations, typically declining during customary summer vacation periods
and becoming most active during the fourth quarter holiday period due to increased online retail activity. This
seasonality pattern has affected, and we expect will continue to affect, our business and quarterly sequential
revenue growth rates.
MARKETING
The Yahoo! brand is one of the most widely recognized in the world. Maintaining and growing the Yahoo! brand
enables us to attract, retain, and more deeply engage users, advertisers, publishers, and developers. We believe a
great brand begins with great products, services, and content. Our marketing teams engage in each step of
product and services development, deployment, and management and content design to understand and shape our
offerings to better market them to our communities of potential and existing users. In 2010, we launched and
completed the second phase of our global integrated marketing campaign designed to highlight specific product
offerings across the Yahoo! Network including the Yahoo! Homepage, Yahoo! Search, Yahoo! Mail, Yahoo!
Mobile, and more. Our goal is for users to experience first-hand how they can make Yahoo! products more
personally relevant, and we are doing this by enabling product sampling, demonstrations and experiential
marketing at scale.
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