American Express 2006 Annual Report Download - page 10

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premium customers,
outstanding results
Just by accepting American Express
cards, merchants open their doors to
the most attractive customer base
around. For example, in the U.S.,
spending per card on American Express
is four to fi ve times higher than Visa
and MasterCard. But card acceptance
is only a starting point. With our
marketing and information-
management expertise, we can drive
business to merchants by advising them
on the types of offers and experiences
that will appeal to the right card-
members. We have thousands of
professionals whose sole job is to serve
our merchant partners and demonstrate
the premium value they can receive from
a relation ship with American Express.
Our direct relationships with
merchants and cardmembers
give American Express the
knowledge that helps drive
spending on our products.
Michael Gould, Chairman and CEO, Bloomingdale’s
“Our businesses attract the same
type of people
—
those who expect the best.
Both brands stand for quality, service
and prestige. We appreciate the value and
marketing expertise that American Express
brings to our relationship.”
the closed loop
AXP
AXP CARDMEMBERS
MERCHANTS
[ 8 ]