Apple 1995 Annual Report Download - page 5

Download and view the complete annual report

Please find page 5 of the 1995 Apple annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 62

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39
  • 40
  • 41
  • 42
  • 43
  • 44
  • 45
  • 46
  • 47
  • 48
  • 49
  • 50
  • 51
  • 52
  • 53
  • 54
  • 55
  • 56
  • 57
  • 58
  • 59
  • 60
  • 61
  • 62

Power Macintosh
The Power Macintosh high-
performance family of personal computers is targeted at business and professional users and is designed to meet the
speed, expansion and networking needs of the most demanding Macintosh user. These Power Macintosh products not only support virtually all
existing Macintosh applications, but can also run MS-DOS and Windows applications when using SoftWindows (trademark) software from
Insignia Solutions.
Macintosh LC
The LC family of personal computers offers high performance and competitive prices in a flexible, modular design. LC personal computers are
well-suited for education applications such as graphics, color presentations, multimedia, and spreadsheets.
Macintosh Performa
The Performa family of personal computers is designed to appeal to first- time personal computer users. These products feature all-in-one box
computing solutions, including software and hardware chosen specifically with home users in mind. Performa products also include in-home
service and unlimited toll-free telephone support.
Macintosh PowerBook
The PowerBook family of notebook-sized personal computers is specifically designed for mobile computing needs. All PowerBook personal
computers include the PowerBook Mobility Bundle, a combination of communications, power-management, security, compatibility, and
entertainment software designed to enhance mobile computing.
Peripheral Products
The Company sells associated computer peripherals, including the ImageWriter (registered trademark), StyleWriter (registered trademark),
Color StyleWriter and LaserWriter (registered trademark) printer families, CD-ROM and magnetic disk drives, scanners and a range of color
and monochrome monitors.
Personal Digital-Assistant Products
The Apple MessagePad (trademark) 120 communications assistant integrates Newton (registered trademark) technology in a hand-held
communications device that intelligently assists the user in capturing, organizing and communicating information.
Operating System Software and Application Software
The Company's operating system software, its proprietary Macintosh system software called Mac OS, provides Apple computers with an easy,
consistent user interface and built-in networking capability based on its AppleTalk networking standard, as well as other industry networking
standards, and ensures integration of hardware and software. The Company's system software business group also develops and distributes
extensions to the Macintosh system software, such as utilities, languages, developer tools, and educational software. Claris Corporation, a
wholly owned subsidiary of the Company, develops, publishes, and distributes application software in a variety of established personal
productivity categories, such as database management and graphics, for Macintosh and Windows-based systems. Claris also publishes and
distributes software developed by independent developers through its Claris Clear Choice (trademark) labeling program. Claris products are
distributed primarily through independent software resellers.
Networking and Connectivity Products
The Company sells workgroup server systems that provide file, print and communications services to varying size workgroups. The Company
also provides networking and communications products that connect Apple systems to local area networks, providing interoperability with
other computers and computing environments as well as the Internet. These computing environments include IBM's large and small systems
and Digital Equipment Corporation's VAX, as well as systems conforming to the Open System Interconnection ("OSI") and Transmission
Control Protocol/Internet Protocol ("TCP/IP") standards.
On-Line Services
The Company is moving forward on its new strategy of focusing on the Internet to deliver online solutions for customers in each of the
Company's markets. In doing so, eWorld (trademark), the Company's online service, plans to increasingly feature Internet content,
3