Ford 2007 Annual Report Download - page 3

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1Ford Motor Company | 2007 Annual Report
ABOUT THE COMPANY
Contents
1 About the
Company
2 Progress and
Priorities
4 A Message from
the Executive
Chairman
5 A Message from
the President
and CEO
8 Board of Directors
and Executives
9 Financial Contents
126 Shareholder
Information
127 Global Overview
Ford Motor Company is a global industry
leader that manufactures and distributes
automobiles on six continents. Based in
Dearborn, Michigan, with approximately
246,000 employees and 95 plants worldwide,
its core and affiliated automotive brands
include Ford, Lincoln, Mercury, Volvo and
Mazda. Its automotive financing business is
Ford Motor Credit Company.
The company operates as a globally
integrated worldwide team with four key
priorities: aggressively restructuring to operate
profitably at the current demand and changing
mix, accelerating development of new
products customers want and value, financing
its plan and improving its balance sheet, and
working together effectively as a global team.
ON THE COVER
The Ford Blue Oval, seen here on the
grille of the Ford Edge with HySeries Drive,
is one of the most familiar brand symbols
in the world. The company is building on
the strength of the oval around the globe
to achieve profitable worldwide growth.
Environmental stewardship is a key element
of that effort. The Ford Edge with HySeries
Drive is the world’s first drivable fuel cell
hybrid electric vehicle with plug-in capability.
A research demonstration vehicle, it is part of
Ford’s broader blueprint for sustainability that
includes a wide range of actions for the near,
mid and long term.
FORD WILL LAUNCH TWO
EXCITING NEW ENTRIES
INTO THE FAST-GROWING
CROSSOVER SEGMENT
IN 2008 – FORD FLEX IN
NORTH AMERICA (ABOVE)
AND FORD KUGA IN
EUROPE (LEFT).
Ford, Lincoln and Mercury
crossover utility vehicles
such as the Ford Edge
(above) led the fastest-
growing market segment
in the U.S. with a sales gain
of 62 percent in 2007.