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Ford Motor Company | 2010 Annual Report 11
DRIVE QUALITY
A laser-sharp focus on world-
class quality is at the foundation
of Ford’s transformation.
Independent research shows
Ford quality is on par with the
best in the industry, and the
company strives to deliver
quality in every facet of each
vehicle produced.
World-class quality and a laser-sharp
focus on customer safety continue
to make Ford a leader with U.S.
consumers. Ford satisfaction scores
are among the highest in the industry
beating most full-line carmakers.
Ford also has the most top U.S. safety
ratings of any automaker ever. This
includes more Top Safety Picks than
any other manufacturer in six years of
Insurance Institute for Highway Safety
(IIHS) testing and more National
Highway Traffic Safety Administration
(NHTSA) five-star ratings than any
other manufacturer in 30 years of U.S.
government testing.
Ford continues to pioneer the next
frontier of safety with innovations
like inflatable seat belts and curve
control, both of which debuted on
the new Explorer.
Ford uses state-of-the-art technology,
including virtual employees that
can assemble a vehicle on a virtual
assembly line (pictured below) and
provide data to predict and eliminate
manufacturing issues before the first
prototypes are built.
Ford engineers go to extremes to
torture-test the technology, reliability
and durability of our vehicles. They
jolt them, whip them, even crash
them to make sure every system is
working as it should.
IMPROVED SAFETY AND QUALITY
DRIVE SAFE
Ford is a safety leader. The
company continues to develop
new safety technologies for
millions of customers and
continues to research cutting-
edge innovations designed to
keep its customers safer.
PIONEERING THE NEXT FRONTIER OF SAFETY
Curve Control technology senses when a driver is taking a curve too quickly – a situation found
to contribute to about 50,000 crashes each year in the U.S. – and rapidly reduces engine torque
and can apply four-wheel braking, slowing the vehicle by up to 10 mph in about one second. It
debuted as standard equipment on the 2011 Ford Explorer and will be offered on 90 percent of
the company’s North American crossovers, sport utilities, trucks and vans by 2015.
SANTOS, Ford’s virtual employee
Rear inflatable seat belts
Curve Control
IIHS crash testing