Ford 2010 Annual Report Download - page 17

Ford Motor Company | 2010 Annual Report 15
Ford expects 70 percent of its growth
in the next 10 years to come from its
Asia Pacific and Africa region. This
region encompasses markets on three
continents, including Australia, China,
India, Thailand and South Africa.
Industry sales in the region increased
from 24.5 million units in 2009 to an
estimated 30.7 million units in 2010.
In India and in the rest of the world, we
are simplifying the way we work with
suppliers by reducing complexity and
expanding parts commonality. By 2014,
at least 80 percent of the vehicles sold
under the Ford brand globally will be built
off 13 core platforms. By bringing suppliers
into the development process earlier we
can ultimately generate a healthier and
more efficient supply chain.
This process also leads to lower
development cost and greater economies
of scale for our suppliers, and ultimately
a higher quality and more economical
vehicle for consumers.
We are listening more closely to our
customers, dealers and suppliers. Our
One Ford plan says to adapt and to
localize. It has made us a better company
around the world.
Through our investments in Argentina and
Brazil, Ford is also demonstrating our high
expectations for the opportunities and
growth potential for the region. The One
Ford plan includes a long-term growth
strategy for South America and calls
for Ford Argentina to play a major role
in supplying key products for the Latin
American markets.
Ford has big plans for India, China and the region. As part of our
better plan for the region we are investing in additional capacity,
expanding our dealer networks and further developing our supply
chain. The growth potential in this part of the world in the next 10 years
is astounding. China will remain the largest car market in the world for the
foreseeable future and we estimate India will be the third largest market in
the world in the next 10 years.
GROWING MARKET
SEGMENTS
A new state-of-the-art passenger
vehicle manufacturing plant in
Rayong, Thailand is scheduled for
completion in 2012 (pictured above).
The facility will begin building the
next-generation Ford Focus in 2012
for Thailand and other markets in the
Asia-Pacific region. The highly flexible
plant will be capable of building
a diverse range of vehicles in the
future and will follow Ford’s global
model of sustainability initiatives
and environmentally responsible
processes and systems.
Globally, we are committed to
delivering a full lineup of Ford brand
vehicles with best-in-class quality,
fuel efficiency, safety and smart
technology that customers want
and value.
GLOBAL EXPANSION AND GROWTH