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Ford Motor Company | 2010 Annual Report
Sales and Revenues (a) 2010 2009
Worldwide wholesale unit volumes
by automotive segment (in thousands)
Ford North America 2,413 1,927
Ford South America 489 443
Ford Europe 1,573 1,568
Ford Asia Pacific Africa 838 604
Volvo 211 324
Total 5,524 4,866
Sales and revenues (in millions)
Automotive $ 119, 280 $ 103,868
Financial Services 9,674 12,415
Total $ 128,954 $ 116,283
Financial Results (a)
Income/(loss) before income taxes (in millions)
Automotive $ 4,146 $ 785
Financial Services 3,003 1,814
Total $ 7,149 $ 2,599
Amounts Attributable to Ford Motor Company (a)
Net income/(loss) (in millions) $ 6,561 $ 2,717
Diluted net income/(loss) per share of Common
and Class B Stock $ 1.66 $ 0.86
Cash and Spending (a)
Automotive capital expenditures
Amount (in billions) $ 4.1 $ 4.0
As a percentage of Automotive sales 3.4% 3.9%
Automotive cash at year end (in billions)
Automotive gross cash (b) $ 20.5 $ 24.9
– Cash net of Automotive debt 1.4 (8.7)
Shareholder Value
Dividends per share $ – $ -
Total shareholder returns % (c) 68% 337%
CONTENT
1 About the
Company
2 A Message from the
Executive Chairman
3 A Message from the
President and CEO
5 Board of Directors
and Executives
6 Great Products
14 Strong Business
18 Better World
21 Financial Contents
180 Shareholder
Information
181 Global Overview
(a) Data presented includes Volvo
for 2010.
(b) Automotive gross cash includes
cash and cash equivalents and net
marketable securities.
(c) Source: Capital IQ
OPERATING HIGHLIGHTS
ONE FORD: ONE Ford expands on the company’s four-point business
plan for achieving success globally. It encourages focus, teamwork and
a single global approach, aligning employee efforts toward a common
definition of success and optimizing their collective strengths worldwide.
The elements of ONE Ford are:
ONE TEAM: ONE Ford emphasizes the importance of working together
as one team to achieve automotive leadership, which is measured by
the satisfaction of our customers, employees and essential business
partners, such as our dealers, investors, suppliers, unions/councils and
communities.
ONE PLAN: The company’s four-point plan consists of: balancing our cost
structure with our revenue and market share; accelerating development
of new vehicles that customers want and value; financing our plan
and rebuilding our balance sheet; and working together to leverage our
resources around the world.
ONE GOAL: The goal of ONE Ford is to create an exciting and viable
company with profitable growth for all.