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Ford Motor Company | 2010 Annual Report 7
Throughout 2010 Ford continued market
share growth in the car sector with
high-quality, fuel-efficient offerings
bringing bold designs, multiple
convenience technologies,
comprehensive safety features and
engaging driving dynamics.
2010 saw the North American
introduction of the small Fiesta. With a
class-leading array of seven airbags and
a high-strength steel structure, Fiesta
shows that a 40-mpg small car can be
big on safety.
The iconic Mustang added new engines,
including a 305-horsepower V6 that
combines responsive performance and
31 mpg highway. A powerful new
5.0-liter was also introduced, delivering
unexpected fuel efficiency.
Ford revealed the global Focus, with 80
percent parts commonality from region
to region in an affordable package of
style and technology with premium levels
of available content. The new Focus joins
a range of successful global nameplates.
In India, Ford debuted the Figo, a small
car with expressive design, high quality
and a space-efficient hatchback
configuration for this emerging market.
Accelerating the development of new products that customers
want and value is a key component of the One Ford plan. From
fun-to-drive, fuel-ecient cars to versatile, capable utility vehicles
and tough, durable trucks that work harder and last longer, Ford
oers a full line of high-quality products with global appeal.
Moving forward, the company is putting additional resources
behind the Lincoln luxury brand, oering advanced technologies
and distinctive designs.
GROWTH IN
SMALL CAR
SEGMENT
With small cars like Fiesta and
Focus in the U.S. and globally,
Ford is transforming its product
portfolio for a high-tech, fuel-
efficient future. The company
recently showcased 10 new small
cars on one stage at the North
American International Auto
Show. Designed and engineered
for global appeal, Ford’s new
smaller vehicles are no longer
basic transportation solutions.
Instead, they are expressive,
sophisticated cars that
customers desire and value.
CARS
Focus
Figo
Mustang Boss 302
Fiesta
Fusion
Taurus