Proctor and Gamble 2006 Annual Report Download - page 15

Download and view the complete annual report

Please find page 15 of the 2006 Proctor and Gamble annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 72

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39
  • 40
  • 41
  • 42
  • 43
  • 44
  • 45
  • 46
  • 47
  • 48
  • 49
  • 50
  • 51
  • 52
  • 53
  • 54
  • 55
  • 56
  • 57
  • 58
  • 59
  • 60
  • 61
  • 62
  • 63
  • 64
  • 65
  • 66
  • 67
  • 68
  • 69
  • 70
  • 71
  • 72

The Procter &Gamble Company and Subsidiaries 13
Men &
Women
Brands for the
Entire Household
P&G brands touch every member of the
household—women, babies, seniors,
pets—and now, with the addition of
Gillette, even more men. P&G brands are
an indispensable part of consumers’ lives,
and retailers rely on them to grow sales
and profit.
P&G is recognized as the world’s preeminent
brand-builder. We have an unmatched
lineup of 22 leading, global brands that
each generate more than $1 billion in
annual sales. Most important, we are
strengthening our branding capability in
critical areas such as consumer targeting,
sports marketing, package design, global
brand management, and marketing return-
on-investment analysis.
Brand-building capability is increasingly
important to delivering sustainable growth.
In an environment in which consumers
and retailers have more choices than ever,
the capability to build lasting bonds
separates brands that are indispensable
from those that are merely disposable.