Proctor and Gamble 2006 Annual Report Download - page 9
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P&G’s core strengths are in the competencies that
matter most in the consumer products industry:
consumer understanding,innovation,branding,
go-to-market capability,andscale. These strengths
create capability to win and opportunities to grow.
They help us:
Win the first &second moments
of truth, when consumers choose
and use P&Gbrands
Connect &develop innovation
inside and outside P&G
Build even stronger brands
for men &women
Get the best of local focus
&global scale