Symantec 2014 Annual Report Download - page 4

2. Prioritizing Investments for Growth
We plan to accelerate growth by prioritizing investments in backup and security. We have shifted
resource funding in the R&D budget to put more dollars behind the most promising market opportunities.
We’re deploying savings generated from our high margin businesses and prioritizing investments in
enterprise areas according to our growth objectives.
Backup: We are the leader in backup with 30% market share, according to IDC, and our NetBackup
appliance is one of our fastest growing businesses, up 29% year-over-year. In 2014, we continued to
innovate in this space, releasing NetBackup 7.6, Backup Exec 2014, and nearly doubling the capacity of
our backup appliances.
Security: By correlating and analyzing threat indicators from billions of files and websites, we are able to
leverage our considerable telemetry and customer footprint to protect, detect, and respond to emerging
threats more efficiently than the competition. Competitive offerings tend to overwhelm enterprises with
false positives and use third-party data to detect threats, thereby reducing response times.
• Throughout our services and products, we are addressing the advanced threat protection problem in
a differentiated way, and launched our ATP managed security service (MSS-ATP) to correlate the
telemetry of our endpoint security with third party network security products. This quarter, we
introduced our managed incident response service, which provides emergency on-demand service to
help customers recover from a breach. We believe we’re the only company that will offer a cloud-
based, hands-on cyber security simulation that customers can access from anywhere and engage in
realistic training scenarios that approximate customers’ data center environments. In addition, later
this year, we’ll be introducing an industry-leading ATP solution which integrates protection across a
threat defense gateway, email, and endpoint to deliver better multi-tier security.
• In data loss prevention (DLP), we’re extending our market leading DLP capabilities into our endpoint,
email, and data center security products. By integrating DLP functionality into these areas, we will
provide customers with complete visibility, consistent policy enforcement and unified governance of
their information.
• In mobile, we are leveraging our strengths in identity and access, productivity enablement, and data
and threat protection to drive innovation in the rapidly growing mobile enterprise management
market, where we grew 77% year-over-year. We released mobile workforce productivity, which
integrates application and device management capabilities into a holistic solution for enterprises.
Within the next 12 months, we will be integrating our market-leading DLP technology into our
mobile productivity suite.
3. Growing Revenue and Improving Efficiencies through Eight Initiatives
We can better manage our expenses and run our businesses more efficiently. We’ve created a
project management office with detailed work streams to focus on the opportunities we’ve identified to
improve revenue and reduce costs. To drive revenue growth, we are enhancing sales productivity,
improving our renewal rates, increasing rigor on license compliance, and optimizing pricing. To expand
margin, we have identified tangible ways to further reduce costs by increasing our R&D capacity,
consolidating our global footprint, streamlining product support, and optimizing our Norton business.
4. Attracting Talent to our Executive Team
Over the past twelve months, we’ve addressed both risk and future strategy by carefully making a
number of key additions to our executive team, including hiring our Chief Financial Officer, Chief
Technology Officer, Chief Information Officer, Chief Human Resources Officer, and the Head of Asia,
Pacific and Japan sales. Additionally, we are nearing the completion of our CEO search. During the
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