Walmart 2002 Annual Report Download - page 14

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12
Want a
glimpse at
the future of
SAM’S CLUB?
Just take a spin
through the colorful
new club in East
Plano, Texas, packed
with new value for
members, from aromatic
caramel corn to cozy café
Internet kiosks.
At 154,000 square feet, the East Plano
club at 1200 East Spring Creek Parkway
is the second-largest SAM’S CLUB in the
United States, but delighted members say
the invitingly open club layout and easy-to-
read signs make the shopping experience
flow better than ever.
From the ground up, the new SAM’S
CLUB was built with the comments and
advice of members in mind. We call it the
“Member’s Club.” The steel casings of the
building have been pushed to the sides,
giving it an even more inviting, open feel.
When you walk in the door and pick up
your cart, you can see the entire layout of
the club, from the pharmacy to the freezer
section, the meat department and the
“fresh” area. Every department
is clearly announced by
large, brightly colored signs
featuring pictures of the
items offered there.
And there is a relaxing
café where members
can enjoy baked
pretzels, root-beer
floats and gourmet
pizza, and shop at the
www.sams.com website
from an Internet kiosk. In the
fresh-food section, a large copper kettle
churns out caramel popcorn with delicious
nut clusters.
Many of the ideas introduced in the East
Plano club are destined to be rolled out
across the entire SAM’S CLUB enterprise.
For example, the club has added a huge new
wooden display fixture of premium wines,
often featuring hard-to-find selections from
top wineries around the world. Many of
these selections are later proclaimed “best
buys” by national wine magazines.
Because of the club’s unusually large size,
there is an area near the back of the club
reserved for furniture and other retail road-
shows offering high-end, member-pleasing
items. In the club’s first month, member
purchases included a $10,500, 10-foot-tall
Remington sculpture and a pair of $40,000
diamond-stud earrings as part of two
different roadshows.
Also, the new freezer section is a wonder
to behold. Before, when standing in front
of the freezer section, members could only
see 18 different windows of merchandise.
But the new, innovative freezer design now
allows members to see 37 different windows
of merchandise.
Other features of the new format include
new fresh goods like rotisserie chicken,
steamed shrimp and bagels, fresh floral, an
optical department, a one-hour photo lab
and a gas station.
As the new SAM’S CLUB slogan says,
“It’s a Big Deal!”
New SAM’S CLUB Format
Champions Member Desires
Members are Wild About Innovative Texas Club