Walmart 2013 Annual Report Download - page 12

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10 || Walmart 2013 Annual Report
Top: Our mobile apps make shopping fun for
customers – and more convenient than ever.
Bottom: ASDA oers convenient apps for
shopping and delivery of groceries and
general merchandise.
Right: Free shipping is available on thousands
of items through Site to Store.
Global eCommerce
Delivering seamless access to customers –
anytime, anywhere
The world’s e-commerce market continues to expand rapidly, and
Walmart is investing to serve customers and to gain share of this
huge opportunity. Our e-commerce business unites and expands
the Walmart customer experience. We are building best-in-class
capabilities in online, mobile and social that, when combined with
our 10,700 stores and approximately 245 million weekly shoppers,
allow us to do what no one else can – oer customers seamless
access to the products they want anytime, anywhere.
We have clear objectives to drive e-commerce growth – excelling at
the fundamentals, innovating in more ways, winning in key markets
and uniting and expanding the Walmart shopping experience.
Excelling at the fundamentals. We aim to:
• provide more personalized and relevant shopping options;
• oer a broad product assortment;
• provide the best possible shopping experience online, through
mobile and in our stores; and
• deliver merchandise at the lowest possible cost to customers
when and where they want it.
We’re driving increased sales by building world class e-commerce
technologies, such as the upgraded search engine for walmart.com
which is enabled by the new global technology platform that
we are now beginning to deploy.
Innovating in more ways. We’re leading in Big Data, social and
mobile. We use Big Data to optimize our fulllment networks,
to create powerful pricing tools and to build the right product
assortment. Signals from social media help us gain insights on
customer trends. Mobile transforms the retail experience by
bringing together online and stores – putting power directly in
the customers’ hands. New mobile apps assist customers with
navigating our stores, making it even easier to nd specic products.
We continue to expand the test of our mobile self-checkout app
called Scan and Go.
Winning in key markets. We have e-commerce sites in 10
countries and are investing aggressively in markets that represent
the greatest growth opportunities – U.S., U.K., Brazil and China.
Uniting and expanding the Walmart shopping experience.
By leveraging our stores and clubs, our logistics network and our
supplier relationships, Global eCommerce enhances the in-store
experience and provides e-commerce options that take
Walmart to more consumers around the world.