Singapore Airlines 2013 Annual Report Download - page 28

Download and view the complete annual report

Please find page 28 of the 2013 Singapore Airlines annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 210

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39
  • 40
  • 41
  • 42
  • 43
  • 44
  • 45
  • 46
  • 47
  • 48
  • 49
  • 50
  • 51
  • 52
  • 53
  • 54
  • 55
  • 56
  • 57
  • 58
  • 59
  • 60
  • 61
  • 62
  • 63
  • 64
  • 65
  • 66
  • 67
  • 68
  • 69
  • 70
  • 71
  • 72
  • 73
  • 74
  • 75
  • 76
  • 77
  • 78
  • 79
  • 80
  • 81
  • 82
  • 83
  • 84
  • 85
  • 86
  • 87
  • 88
  • 89
  • 90
  • 91
  • 92
  • 93
  • 94
  • 95
  • 96
  • 97
  • 98
  • 99
  • 100
  • 101
  • 102
  • 103
  • 104
  • 105
  • 106
  • 107
  • 108
  • 109
  • 110
  • 111
  • 112
  • 113
  • 114
  • 115
  • 116
  • 117
  • 118
  • 119
  • 120
  • 121
  • 122
  • 123
  • 124
  • 125
  • 126
  • 127
  • 128
  • 129
  • 130
  • 131
  • 132
  • 133
  • 134
  • 135
  • 136
  • 137
  • 138
  • 139
  • 140
  • 141
  • 142
  • 143
  • 144
  • 145
  • 146
  • 147
  • 148
  • 149
  • 150
  • 151
  • 152
  • 153
  • 154
  • 155
  • 156
  • 157
  • 158
  • 159
  • 160
  • 161
  • 162
  • 163
  • 164
  • 165
  • 166
  • 167
  • 168
  • 169
  • 170
  • 171
  • 172
  • 173
  • 174
  • 175
  • 176
  • 177
  • 178
  • 179
  • 180
  • 181
  • 182
  • 183
  • 184
  • 185
  • 186
  • 187
  • 188
  • 189
  • 190
  • 191
  • 192
  • 193
  • 194
  • 195
  • 196
  • 197
  • 198
  • 199
  • 200
  • 201
  • 202
  • 203
  • 204
  • 205
  • 206
  • 207
  • 208
  • 209
  • 210

026
SINGAPORE AIRLINES
OPERATING REVIEW
TOP puts in place
a developmental
framework for a
performance-based
culture that recognises
and rewards good
performance, against
a vision of achieving
a high-performing,
motivated and
evolving workforce.
People Development
SIA concluded Collective Agreements with ALPA-S (Airline
Pilots Association Singapore) and SIASU (Singapore
Airlines Staff Union) in April and May 2012, respectively.
New agreements on Re-employment and Profit-Sharing
Bonus were also concluded with ALPA-S, SIASU and AESU
(Air-Transport Executive Staff Union).
The Airline together with SIASU launched a workforce
productivity initiative called “Towards Optimal Productivity”
(TOP) for SIA General Staff in December 2012. TOP puts in
place a developmental framework for a performance-based
culture that recognises and rewards good performance,
against a vision of achieving a high-performing, motivated
and evolving workforce. The three pillars of TOP, namely
“Enhancing Our Performance Management System”,
“Improving the Way We Work” and “Developing Our People”,
and the programmes under each pillar, will enable the Airline
to achieve higher productivity within its staff ranks.
With TOP, the following programmes will be carried out in
the new financial year:
(a) An enhanced and more comprehensive performance
appraisal system which will reward the top performers
with merit awards, promotions and meeting staff
aspirations on faster career progression.
(b) WINS (Workplace Improvement and Innovation Scheme)
which will progressively improve the workplace through
process redesign and reduction of wastage.
(c) QIS (Qualification Incentive Sponsorship) Scheme to
level up the qualifications and skill sets of our staff.
Training for all frontline staff and service partners worldwide
on SIA’s new passenger booking and servicing system,
introduced in July 2012, has been completed. Reservations
agents have since been servicing the Airline’s customers
using the new Reservations and Ticketing system, while
airport agents have begun using the new Departure Control
System to check in customers since February 2013.