American Airlines 1999 Annual Report Download - page 11

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invest in growth once again. And as always, adapt-
ability remained a key to American’s success.
After resisting the trend toward global alliances
for several years, American set out to build the
world’s premier network of alliances, which culminated
in 1999 with the launch of oneworld. Similarly, as the
Internet emerged as an engine for commerce,
American staked its claim to industry leadership with
its award-winning Web site, AA.com.
New aircraft have also fueled American’s growth.
Under the leadership of Donald J. Carty, who
succeeded Crandall upon his retirement in 1998,
American accepted 45 new aircraft in 1999.
And more aircraft are on the way for both American
and American Eagle.
A lot has changed at American during the air-
line’s long and illustrious history. But leadership has
been a constant. Foresight, innovation and adapt-
ability are just as important to the airline’s success
today as they were back in the 1920s. Through the
years, the dedication and performance of the
American Airlines team have prevailed. As Mr. C.R.
told employees many years ago, “ You are the ones
who must keep American ahead. To our customers,
you are American Airlines, and how well you do will
be how well American does.”
9
DC-10-10; DC-10-30
Manufacturer:
McDonnell-Douglas (USA)
Number in Fleet: 3; 5
Number of Seats:
237/290/297; 271/282
1937
1938
1939
1940
1941
New York City Municipal
Airport (LaGuardia)
opens, prompting
American to move its
headquarters from
Chicago and establish
the first Admirals Club.
A growing reputation
for safety and service
helps the airline earn
nearly $2 million a
year, while competitors
wallow in losses.
After Pearl Harbor,
American joins the war
effort, with half the
airline’s fleet and many
employees joining the
Air Transport Command.
American boards its
one millionth passenger,
a traveler on a New York
to Florida trip, becoming
the first airline to reach
that milestone.
Legislation creates the
Civil Aeronautics Board
(CAB) with broad
powers to rule on airline
“ routes and rates.”
American is offering
more room through-
out coach for more
passengers than any
other airline.