American Airlines 1999 Annual Report Download - page 17

be launched in M ay 2000.
Indeed, AAdvantage is another one of the power-
ful tools we have to enhance the American product
— and keep our brand in the front of customers’
minds, even when they’re not flying. In 1999, the
roster of non-airline AAdvantage partners continued
to grow with the addition of companies such as
Blockbuster and TD Waterhouse.
AAdvantage also added a number of new airline
partners in 1999, including Aer Lingus, Aerolineas
Argentinas, Alaska Airlines, Crossair, El Al, Finnair,
Sabena, Swissair and Turkish Airlines. And finally, in
1999, American made all AAdvantage miles non-
expiring, as long as a member has had at least one
qualifying transaction within the past 36 months.
The programs and initiatives begun in 1999
enable American Airlines to continue breaking new
ground to ensure that our customers’ experience is
the best that it can be.
A Promise To
Our People
Underlying every initiative is the philosophy that
motivated and engaged employees deliver the quality
of service and personal attention that creates satis-
fied customers whose repeat business naturally
rewards shareholders. As we have worked to create
value for AMR shareholders and to improve the
customer experience, we have spent a lot of time,
energy and resources in 1999 to foster a people cul-
ture marked by trust, respect and appreciation for
the 100,000 employees behind every American and
American Eagle success.
Creating an atmosphere conducive to world-class
15
M D-80; M D -90
Manufacturer:
McDonnell-Douglas
(USA)
Number in Fleet: 279; 5
Number of Seats:
133/139; 148
1967 1968 1969 1970 1971
American redesigns both the
livery on its jetliners and its stew-
ardess uniforms, decking out both
in a stunning red, white and blue
motif. American’s inflight maga-
zine, initially called The American
Way, makes its debut during the
winter of 1966-67.
C.R. Smith retires to become
U.S. Secretary of Commerce,
and names George A. Spater to
succeed him as chairman
and CEO.
Work begins on the
$70 million Flight
Academy, the industry’s
finest pilot training
complex, with flight
simulators and computer-
based instruction.
With the acquisition of
Trans Caribbean
Airways, American
begins service to Puerto
Rico, the U.S. Virgin
Islands, Haiti, Curaçao
and Aruba.
“ Flagship Service”
replaces the “ Astro”
theme to characterize the
new 747 LuxuryLiners,
which were notable for
their piano lounges.
Teamwork and
professionalism
foster an atmos-
phere conducive
to delivering
world-class
customer service.