BMW 2009 Annual Report Download - page 182
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06
Parallel to these short-term measures, we also set the course for
the successful development of the BMW Group over the next
few
years – something I believe is crucial. We invested in projects
for
the future and our sites, in particular in Germany, the US, China
and
India. Our involvement in India is one of the focal points
of this
report. Our Strategy Number ONE lays the foundation and sets
out
a vision that unites everyone at the BMW Group: to be the lead-
ing provider of premium products and premium services for indi-
vidual mobility in the year 2020.
This makes it quite clear that premium is, and will continue to be,
our business model.
The concept of “premium” is changing, just as society and people’s
lifestyles are changing. To give an example: People still want to be
mobile as individuals – and there is a rising demand for mobility,
especially in growth markets such as China and India. But people
all over the world are becoming more interested in how efficient
their vehicle is.
Our Efficient Dynamics measures have drastically reduced fuel
consumption and CO
2
emissions across our entire fleet. Would you
ever have believed that BMW could be the world’s most
environ-
mentally friendly premium brand? Or that the average fleet con-
sumption of the BMW and MINI fleets could be lower than that
of the mass manufacturers – even though they offer much better
performance? The statistics of the German Federal Motor Trans-
port
Authority are unequivocal: Average CO
2
emissions for new
BMW and MINI vehicles registered in Germany in 2009 were no
more than 156 grams of CO2 per kilometre. That represents
an
average fuel consumption of 5.9 litres per 100 kilometres.
We will continue to push ahead with Efficient Dynamics For the BMW
Group, the year 2010 will largely be defined by the new BMW 5 Se-
ries.
I personally believe that the new BMW 5 Series is one of the
best cars we have ever built. Currently, the vehicle with the best
fuel economy and lowest emissions in the BMW model range is
the 320d Efficient Dynamics Edition. Customers will be able to
experience its sheer driving pleasure with a fuel consumption of
just 4.1 litres per 100 kilometres and 109 grams of CO2 per kilo-
metre from spring
2010 onwards. We showcased everything that