BMW 2009 Annual Report Download - page 234

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with the launch of new, highly efficient and dynamic
models, like the BMW X1, the 5 Series GT and the new
BMW 5 Series, we will pick up speed as the recovery
progresses. I am certain that the BMW Group will
emerge from this crisis as one of the winners. Our
profitability target
for 2012 of a return on sales of
eight to ten percent in the automobile business re-
mains
unchanged.
What have you yourselves learned over the past difficult months?
Mr. Eichiner
I have realised how important it is to act quickly and
decisively. And you can only do that if you have flexible
structures, like the BMW Group does. That is why,
for
me, the most important realisation was also an
extremely encouraging one: that we are on the right
track.
Mr. Ebner von Eschenbach
Based on previous experience, we should expect to
face further economic downturns and challenges to
the international financial system in the future. The
companies hardest hit in situations like that will be
those who fail to learn the right lessons from this crisis.
“ We are more efficient today; stronger, more open and
even more focused on our customers. And that is why
we will emerge from this crisis as one of the winners.”