BMW 2009 Annual Report Download - page 249

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Sept. 17, 2009 IAA – Junior Campus
How do you build the city car of the future? At the BMW
Group’s Junior Campus hundreds of children built their
own future vehicles. In sustainability workshops
or-
ganised by the Campus they learned about issues such
as resource conservation and traffic management.
They were also able to improve their road safety aware-
ness on an integrated mobility course.
1 Children tested water saving technologies and logistic concepts in the Campus lab.
2 Several hundred children visited the Campus at the IAA.
3 Building sustainable products in the Campus workshop
4 A mobility concept for tomorrow – with its developers
Sept. 14, 2009 IAA – ZEIT Future Summit
What might sustainable mobility look like? That was the question
debated by leading experts at the Future Summit held by the German
weekly newspaper DIE ZEIT and hosted at the BMW Group stand for
the first time. According to former German Foreign Minister Joschka
Fischer: “E-mobility represents a major challenge.”
8 BMW Chairman of the Board of Management Reithofer: “The automobile must continue to evolve through innovation.”
9 Norbert Reithofer and Klaus Töpfer, former director of the UN Environmental Programme
10 Klaus Töpfer, Norbert Reithofer, Josef Joffe (DIE ZEIT), Regine Günther (WWF), Joschka Fischer, Stefan Schulte (Fraport)
(from left)