BMW 2009 Annual Report Download - page 228
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Please find page 228 of the 2009 BMW annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.-
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A company must maintain its
autonomy in order to act deci-
sively in a crisis. Through active
crisis management, efficiency
increases and consistent
man-
agement of capital and costs,
the BMW Group did just that
during the recession in 2009.
At the same time,
it also laid
the best foundation for a sus-
tainable upturn.