BMW 2009 Annual Report Download - page 210

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10
9
34
9 Dr. Dhimant Desai ensures BMW quality standards at the Chennai plant.
10 More than 120 highly qualified employees implement them.
India, Chennai plant
Chennai, capital of the South Indian state of Tamil Nadu, is well on its
way to becoming the car capital of India. Alongside New Delhi – home
to BMW India’s headquarters, including sales and the international
purchasing office – and the national parts centre in Mumbai, Chennai –
formerly known as Madras – is the third hub in the BMW Group’s
Indian market offensive. BMW 3 Series and 5 Series vehicles for the
Indian market have been assembled in this harbour city since February
2007. Back then, BMW was expected to sell about 2,400 vehicles a
year in India up until 2009. In actual fact, over 50 percent more were
sold last year.
BMW market share of
the Indian premium segment
(per year)
9 %
33 % 39 % 41 %
07
09
06
08