BMW 2009 Annual Report Download - page 205

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29
Topic two India
December 8, 2009 — 5 — 35 p.m.
Tronica City, northeast Delhi
The red-orange sun is already sinking behind the rice
paddies as Rahul Chawla steers his car across the
bridge over the Yamuna River. The 39-year-old carefully
manoeuvres his BMW 525i around potholes, bajaj
rickshaws, cyclists and packed buses. Traffic regularly
grinds to a halt because a motorcycle has broken down
or a cow stopped in the middle of the road. Chawla
uses
the downtime to check email on his BlackBerry or
give his staff a few brief instructions on the phone.
Time is a precious commodity for the 39-year-old textile
businessman. He just built another new factory for 250
sewing workers on the outskirts of the Indian capital. In
his office in the heart of New Delhi he is working with
designers on ideas for his brand-new fashion label. As
chairman of the “Young Indians”, an association of young
Name Rahul Chawla, 39
Home city New Delhi
Customer since 2007
565
9