BMW 2009 Annual Report Download - page 21

19 Group Management Report
Deliveries of BMW automobiles by model variant
in units
2009 2008 Change Proportion of
in % BMW deliveries
2009 in %
BMW 1 Series
Three-door 44,034 49,559 –11.1
Five-door 120,323 122,666 –1.9
Coupé 24,081 26,304 – 8.5
Convertible 28,506 26,566 7.3
216,944 225,095 – 3.6 20.3
BMW 3 Series
Sedan 219,850 246,231 –10.7
Touring 84,601 93,191 – 9.2
Coupé 54,852 79,248 – 30.8
Convertible 37,800 55,538 – 31.9
397,103 474,208 –16.3 37.2
BMW 5 Series
Sedan 135,944 156,825 –13.3
Touring 36,987 45,462 –18.6
Gran Turismo 3,052 – –
175,983 202,287 –13.0 16.5
BMW 6 Series
Coupé 4,501 8,337 – 46.0
Convertible 4,147 7,962 – 47.9
8,648 16,299 – 46.9 0 . 8
BMW 7 Series
52,680 38,835 35.7 4 . 9
BMW X1
8,499 – – 0 . 8
BMW X3
55,634 84,440 – 34.1 5 . 2
BMW X5
88,851 116,489 – 23.7 8 . 3
BMW X6
41,667 26,580 56.8 3 . 9
BMW Z4
22,761 18,006 26.4 2 . 1
BMW total 1,068,770 1,202,239 –11.1 100.0
Kong, Taiwan) made a big contribution to this performance.
The number of cars sold there rose by 31.1 % to 98,960
units. As experienced in many countries, the sales volume
achieved in Japan fell by 15.8 % to 41,125 units for the
full
year. Here, too, the market picked up slightly in the final
quarter of the year (10,162 units / +2.1 %).
BMW brand sales volume below previous year’s level
Sales volume performance for the BMW brand was ad-
versely
affected by both the generally weak state of the
economy and, in part, model life-cycle factors. During 2009,
216,944 units of the BMW 1 Series were handed over to
customers, a moderate reduction of 3.6 % for the year. Sales
of the BMW 3 Series during the year under report fell by
16.3 % to 397,103 units. Despite this fact, the
BMW 3 Se-
ries remained the worldwide leader in its segment. Model
life-cycle factors held down sales of the BMW 5 Series
(175,983 units / – 13.0 %) and the BMW 6 Series (8,648
units / – 46.9 %). 3,052 units of the BMW 5 Series Gran
Turismo had been sold by year-end, even though this