BMW 2009 Annual Report Download - page 226
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15
16
50
How much reality is there in a
vision?
15 Steffi Zimmermann explains the design philosophy
behind the concept car.
16 Fascinating perspective:
the interior of the BMW Vision EfficientDynamics
Johannes Liebl, head of Efficient Dynamics
In the words of songwriter Tom Waits, “Everything you can
think of is true” – and the high-performance concept car,
BMW Vision EfficientDynamics, certainly is fascinating
proof of that claim. It boasts an outstanding combination
of efficiency and dynamic performance; and its futuristic
design offers a glimpse of what efficient but sporty
ve hicles might look like in the future.
On the other hand, this example of cutting-edge tech-
nology is simply the logical continuation of our BMW
Efficient Dynamics development strategy. Some of the
technologies used in the
BMW Vision EfficientDynamics
are already being implemented in current BMW models;
others will soon be ready for series production. Or, to put it
simply, the BMW Vision EfficientDynamics is a remarkable
vision that could very soon become an exciting reality.