BMW 2009 Annual Report Download - page 206

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30
business people from the city, he also organises educa-
tional projects for underprivileged children in his spare
time. “The more people I meet, the more I learn,” says
the self-made entrepreneur as he nervously checks his
Swiss wristwatch and hits the gas. Rahul Chawla is al-
ways on
the go.
This young entrepreneur is typical of the mobile, cosmo-
politan, highly-motivated elite that is helping to develop
India’s potential as rapidly as possible. Many of these
young professionals have studied abroad and are
com-
fortable working anywhere in the world. Chawla, for
instance,
turned down attending Harvard in the early nine-
ties to set
up his own textile business in Delhi. Today he
produces fashion designs for trend setting global labels,
regularly flies to the US for meetings and likes to spend
his holidays in Southern Europe.
For him it is perfectly normal to think globally and demand
the best when it comes to his own personal mobility –
so a BMW 525i from the new BMW assembly plant in
Chennai was the obvious choice. “BMW stands for
perfection, performance and reliability,” explains Chawla.
“And those are things that matter in my line of work.
BMW is a perfect fit for my lifestyle.”
A typical day in Chawla’s life begins early in the morning
in South Delhi, the city’s most exclusive neighbourhood,
where the 39-year-old lives with his wife, two children,
parents and brother. Chawla usually takes advantage of