BMW 2009 Annual Report Download - page 5

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Bayerische Motoren Werke G. m. b. H. came into being in 1917, having been founded in 1916 as
Bayerische Flugzeugwerke AG (BFW); it became Bayerische Motoren Werke Aktiengesellschaft
(BMW AG) in 1918.
The BMW Group has meanwhile become one of the ten largest car manufacturers in the world. With
our BMW, MINI and Rolls-Royce brands, we possess three of the strongest premium brands in the
automobile industry. We also command a strong market position in the motorcycle sector and operate
successfully in the field of financial services.
The Strategy Number ONE adopted in 2007 has put us on the right path to a successful future. The
business was given a new strategic direction with an emphasis on profitability and long-term value
growth. Our activities will remain firmly focused on the premium segments of the international car
markets. Our mission statement up to the year 2020 is clearly defined: the BMW Group is the world’s
leading provider of premium products and premium services for individual mobility.
Long-term thinking and responsible action have long been the cornerstones of our success. Striving
for ecological and social sustainability along the entire value-added chain, taking full responsibility
for our products and giving an unequivocal commitment to preserving resources are prime objectives
firmly embedded in our corporate strategy. For these reasons, the
BMW Group has been sector leader
in the Dow Jones Sustainability Indices for the last five years.
A portrait of the Company