Lowe's 2001 Annual Report Download - page 8

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6
THERE’S NO PLACE LI KE ( YOUR) HOME
It’s easy to say yo u’re a custo mer-fo cused co mpany, but harder to be o ne. Thro ugh targeted research
and well-planned expansio n, Lo we’s is fo cusing o n custo mers fro m co ast to co ast —with a clean,
bright sho pping enviro nment, pro ducts that say quality, and a range of services to make o ur custo mers’
lives easier.
Lo we’s serves o ver o ne millio n custo mers every day. They are ho meo wners and co ntracto rs, do - it- yo ur-
selfers as well as individuals and peo ple who want to realize a visio n, but have so meo ne else do the
heavy lifting.
Nearly 70% o f Americans are ho meo wners, but the demo graphics are changing. To day’s yo ung adults
are buying ho mes earlier in life than the generatio n befo re them. Single wo men are the fastest-gro wing
segment o f ho mebuyers, and baby bo o mers are building dream ho mes. Lowe’s is po sitio ned to take
advantage o f these trends and the co ntinuing surge in ho me o wnership.
Fo r mo st peo ple, a ho me is their largest single investment. And, o nce they beco me a ho meo wner, they
usually begin immediately tailo ring it to their o wn needs and tastes …custo mizing it. Walking thro ugh
a Lo we’s sto re can be inspiratio nal and aspirational. A c an o f paint can represent mo re than simply
co lo r o n a wall. It can create a bo ld new attitude o r result in a quiet retreat. Lo we’s is sensitive to
o ur custo mers’ wants and desires, and listens to their ambitio ns and ideas, offers a wide selectio n o f
cho ices and pro vides them expert advice and co unsel. The result: ultimate perso nalizatio n …ho me.
Lowe’s caters to customers’ needs for personalization —
from custom window treatments to just the right appliance.
Lo we’s kno ws the difference.