Walgreens 2010 Annual Report Download - page 12

customers visit Walgreens each day
5.9 million
Chicago customer Bernadette Gardner
takes advantage of Walgreens expanded
grocery offerings, including fresh fruits and
vegetables. The Company expanded the
food section in nearly a dozen Chicago
stores located in “food deserts” — areas that
have little or no access to fresh food. “Now
that the store has groceries, I do all my
shopping here,” says Bernadette.
Customers can download free
smart phone applications to
check on their prescription status,
use the Pharmacy Chat service,
find the closest store, print photos
from wherever they are, browse
weekly ads and check in-store
product availability.
America’s “new” consumer is seeking greater everyday value in meeting
health and daily living needs. In response to this change, we have refined our
merchandising strategy to deliver increased value to thrift-minded consumers,
while refreshing our stores to enhance the customer experience.
Walgreens Customer Centric Retailing (CCR) initiative provides stores with
new product assortments, better sightlines, a new in-store décor package
and improved product adjacencies. For example, CCR stores display related
products close to each other so a busy mother can find baby food, diapers,
infant medications and other baby essentials all in the same aisle.
Walgreens is well-known for our new product launches, particularly in the
beauty and personal care categories. The Company’s innovative launch last
summer of the Gillette Fusion ProGlide razor made us the No. 1 retailer of
the product worldwide during the launch period. New product launches also
continue in private brand categories, including Walgreens-brand suntan and
first aid products, and Duane Reade’s DR Delish food items.
While the Company’s “center of gravity” is our more than 7,500 drugstores,
online shopping is, every day, becoming an increasingly important way
we serve our shoppers and patients. Customers can use Walgreens.com’s
online pharmacy, upload photos, research health information and purchase
products that are shipped to their homes. Walgreens.com averaged nearly
15 million visits a month during fiscal 2010.
Customers can also use Walgreens mobile website or smart phone applications
to receive text messages when prescriptions are ready for pickup, use the
new Pharmacy Chat service, check in-store product availability and shop
for items not offered in our stores. In the social media world, Walgreens
600,000 friends on Facebook and followers on Twitter receive special
offers and Company news.
My Walgreens
Page 10 2010 Walgreens Annual Report
Customers
smart
use
from
weekly
product
for the Busy,
Value-Seeking Consumer
algreens
is seeking greater everyday value in meeting
In response to this change, we have refined our
deliver increased value to thrift-minded consumers,
enhance the customer experience.
Retailing (CCR) initiative provides with
the
Busy,
alue-Seeking
Consumer
alue-Seeking
As our country deals with the challenges of recovery
from “The Great Recession,” the impact on consumer
buying habits will be long lasting.
America’s “new” consumer is seeking greater everyday value in meeting
health and daily living needs. In response to this change, we have refined our
merchandising strategy to deliver increased value to thrift-minded consumers,
while refreshing our stores to enhance the customer experience.
Walgreens Customer Centric Retailing (CCR) initiative provides stores with
new product assortments, better sightlines, a new in-store décor package
and improved product adjacencies. For example, CCR stores display related
products close to each other so a busy mother can find baby food, diapers,
infant medications and other baby essentials all in the same aisle.
Walgreens is well-known for our new product launches, particularly in the
beauty and personal care categories. The Company’s innovative launch last
summer of the Gillette Fusion ProGlide razor made us the No. 1 retailer of
the product worldwide during the launch period. New product launches also
continue in private brand categories, including Walgreens-brand suntan and
first aid products, and Duane Reade’s DR Delish food items.
While the Company’s “center of gravity” is our more than 7,500 drugstores,
online shopping is, every day, becoming an increasingly important way
we serve our shoppers and patients. Customers can use Walgreens.com’s
online pharmacy, upload photos, research health information and purchase
products that are shipped to their homes. Walgreens.com averaged nearly
15 million visits a month during fiscal 2010.
Customers can also use Walgreens mobile website or smart phone applications
to receive text messages when prescriptions are ready for pickup, use the
new Pharmacy Chat service, check in-store product availability and shop
for items not offered in our stores. In the social media world, Walgreens
600,000 friends on Facebook and followers on Twitter receive special
offers and Company news.