Walgreens 2011 Annual Report Download - page 12

Every day Helping people live well
Page 10 2011 Walgreens Annual Report
About 8,000 walkers throughout Florida
helped kick off the “Walk with Walgreens”
campaign for customers in April.
This was one of several Walk events
coordinated by Walgreen community
leaders across the country. Walk with
Walgreens is dedicated to getting people
moving and educating them about the
prevention and early detection of major
conditions like cancer, diabetes and
heart disease.
Walgreens actively supports healthy
choices, as the Company works to
become America’s first choice for
health and daily living.
Felix Williams, a personal trainer in Fort Lauderdale, Florida, appreciates that Walgreens
commitment to helping people live well is more than a slogan. He joined the Company’s
“Walk with Walgreens” campaign to reinforce his own personal commitment to fitness
and nutrition.
The Walk with Walgreens program is dedicated to getting America moving and educating
consumers about the prevention and early detection of major conditions like cancer, diabetes
and heart disease. Through the program, consumers register online at Walgreens.com/walk,
log their daily number of steps and receive rewards and coupons. In fiscal 2011, nearly
250,000 people signed up, and walkers logged more than 3 billion steps, joining Felix in
his commitment to good health and fitness.
The Walk is a cornerstone of the Company’s “Way to Well” Commitment, a four-year,
$100 million health initiative to bring preventive health care resources, health testing
services and charitable programs to Walgreens stores nationwide. To make the
Company’s commitment even more robust, Walgreens has linked the program
to its popular Walgreens branded products.
In fiscal 2011, the Company realigned its “Walgreens” brand exclusively for health and
wellness products, such as Wal-Phed and Wal-Zyr. In terms of revenue, this brand is the
Company’s best-seller. With the realignment, every time a customer buys a Walgreens
brand product, 1 cent is donated to the Walgreens Way to Well Fund, up to $3 million annually.
This fund provides free preventive health tests and other health and wellness services to
customers in local communities. In this way, it helped Walgreens provide more than 250,000
tests in fiscal 2011, making a significant contribution to health and wellness nationwide.
This year, Walgreens realigned its
private brand strategy to use the
“Walgreens” brand exclusively
for health and wellness products.
To connect the brand to the Company’s
“
cause marketing” programs, 1 cent of
every purchase of a Walgreens brand
health and wellness product, like the
vitamins for women shown here,
goes to support preventive wellness
services in local communities through
the Walgreens “Way to Well” Fund.
For more information, visit
Walgreens.com/WaytoWell.