Walgreens 2012 Annual Report Download - page 11

With the Transfer by Scan feature
in Walgreens iPhone and Android
app, patients can quickly transfer
a prescription from a competitor
to their nearest Walgreens
pharmacy. Mobile users simply
take a picture of their prescription
bottle with their smartphone, enter
some basic information on the
secure mobile app, and select the
store where they’d like to pick up
the prescription. Once the transfer
is complete, customers can use
the Refill by Scan feature to
quickly order their prescriptions.
Steve Gorgievski used to shop at his Indianapolis Walgreens once a month,
mostly to pick up prescriptions. Then he and his wife had a daughter, and it
became weekly runs to Walgreens for diapers and baby wipes. By the time
their second and third daughters came along, the Gorgievskis could be found
at Walgreens several times a week buying milk, over-the-counter children’s
medications and other essentials.
Walgreens fits the needs of the Gorgievskis’ growing family. At the same time,
the Company is also evolving. In January, Walgreens refreshed its entire
68-store Indianapolis market with its new pilot concept called the
“Well Experience.” This new concept is fresh, inviting and customized
to meet the unique needs of local communities. Well Experience combines
products and services that help customers get, stay and live well, creating
a health and daily living store that breaks the retail mold.
For Steve and his family, the new concept helped turn a convenient stop for
necessities into one destination for fresh food, healthcare and the other day-to-day
needs that fuel his growing family. For example, when Steve gets off work as an
officer with the Indianapolis Police Department, he may find a message from
his wife, Jordan, asking him to stop by Walgreens on the way home – an easy
in-and-out trip for a missing dinner ingredient. In the new fresh food section,
customers can pick up everything they need to create a balanced meal, from
basics such as apples, potatoes and onions, to heat-and-eat meal selections that
offer a healthy alternative to fast food. And with the Indianapolis marketwide
rollout of Web Pickup, customers can shop for these products – and more –
online and pick up their order in as little as an hour.
With three daughters under the age of six, the Gorgievskis place a high importance
on value. Steve is a convert to private brand products he can find only at
Walgreens, such as the Nice! brand and, of course, the Walgreens brand –
especially when it comes to his girls’ over-the-counter medication needs.
And because Jordan runs a home healthcare business out of their house, the
Gorgievski family is in a unique position to appreciate Walgreens new health
experience. For both her own family and her clients, Jordan appreciates the
active role Walgreens pharmacists take in counseling patients about their
medications. Pharmacists are out in front of the counter, more visible and
accessible for patient counseling. Many Well Experience pharmacies, like
the one the Gorgievskis use, also feature a Take Care Clinic, which offers
affordable, accessible and high-quality healthcare for the entire family.
With these enhancements, Walgreens has gone beyond convenience, growing
alongside the Gorgievski family into a trusted resource and health partner for
Steve, Jordan and the girls – at every step of their healthcare journey.
with Well Experience
2012 Walgreens Annual Report 9
Transforming lives