Walgreens 2013 Annual Report Download - page 9

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Walgreens flagship store in Boston opened its doors in May.
With an enhanced, state-of-the-art pharmacy designed to
encourage greater interaction between pharmacists and
patients, a LOOK Boutique featuring prestige beauty products –
such as Boots No7 – not typically found in a drugstore in the
United States, and a selection of fresh food and meals to go,
the store offers more than a standard drugstore. The company’s
flagship concept is designed to be a platform for innovation and
to showcase the best of the Walgreens brand. The company’s
flagships are the ultimate expression of its Well Experience store
concept, which emphasizes the patient-pharmacist relationship
and positions Walgreens as the No.1 destination for health
and daily living.
Well Experience stores feature a new, enhanced layout, a number
of new product selections and a completely revamped pharmacy
and healthcare experience. The front of the store is focused
on daily living needs that help customers live well, while the
Well Experience pharmacy is designed to foster pharmacist-patient
relationships to help customers get well and stay well. Features in
many Well Experience stores, such as private consultation areas
and pharmacist work areas in front of the pharmacy counter,
help patients feel comfortable bringing their health and medication
concerns to their Walgreens pharmacist.
2013 Walgreens Annual Report 7
This year, Walgreens introduced a merchandising strategy
designed to make individual markets feel like smaller chains
of community stores. In the college town of Madison, Wisconsin,
for example, that means displays and merchandise unique to
the campus store’s demographics: a niche cycling section for
bicycle commuters, shelving units for apartments and dorms,
and lots of Wisconsin Badgers items. Many stores reflect local
communities, such as Hispanic, Jewish, Polish and others,
by stocking ethnic food products, cooking supplies and holiday
items. Similarly, displays in limited-income areas feature expanded
dollar-priced merchandise and private brand offerings – making
every store feel like “My Walgreens.” Above, student Zoe Dixon
can find what she needs for college life at the Madison Walgreens.
Create a Well Experience
Walgreens continues to make a substantial investment in
private brands, including Well at Walgreens (over-the-counter
wellness products) and Good & Delish (high-quality food items).
The company’s investments in these and other private brand lines
increased private brand penetration to 22.4 percent in fiscal 2013,
up 1.8 percentage points from 20.6 percent in fiscal 2012.
million visits
to our websites and mobile apps every
week. For one-third of our online visitors
to Walgreens brand properties, the very
next thing they do is visit one of our
stores – that’s about 4 million store
visits driven by eCommerce each and
every week.
million