Yahoo 2008 Annual Report Download - page 10

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the Company. The Company has initiated a search for a new Chief Financial Officer. Mr. Jorgensen will remain
with the Company as its Chief Financial Officer through a transition period.
2008 HIGHLIGHTS
Following are some of our key accomplishments during 2008 directed at furthering our strategic objectives:
Users—Engagement and Offerings
• Launched the next-generation of Yahoo! Mail, unifying email, instant messaging (“IM”) and mobile text
messaging (“SMS”).
• Expanded the availability of Yahoo! Search Assist, our patented search assistance technology that provides
real-time search suggestions and related concepts to help users get relevant results faster and easier.
• Launched mobile offerings, including Yahoo! oneSearch 2.0, a new version of our mobile search service,
Yahoo! Go 3.0, a new version of our mobile all-in-one application, and Yahoo! oneConnect, which aggregates
communications tools such as address book and email on the iPhone.
Advertisers—Marketing Services
• Launched APT from Yahoo!, our new display advertising platform designed to simplify the process of buying
and selling advertisements online.
• Expanded and introduced improvements to our search marketing system, including completing the global
roll-out of the system.
• Continued the expansion of our Newspaper Consortium by adding 11 new media holding companies,
increasing the number of newspapers in the Consortium to a total of nearly 800 participating newspapers.
Open Platforms
• Launched Y!OS, platforms designed to open Yahoo! to third party developers and publishers and create
innovative applications and user experiences that will run across the Yahoo! network and beyond.
• Launched the Yahoo! Application Platform (“Y!AP”), a framework for building web applications that third-
party developers can use to create innovative applications and user experiences that will run across the Yahoo!
network and beyond.
• Introduced a new open Web services platform, Build your Own Search Service or Yahoo! Search BOSS, that
provides third party developers access to Yahoo! Search infrastructure and technology.
• Introduced SearchMonkey, an open platform enabling publishers and developers to customize Yahoo! Search
to provide richer, more relevant, and targeted search results for users.
We expect to continue to acquire or make investments in companies, products, services, and technologies in the
future. See Note 3—“Acquisitions” of the Notes to the consolidated financial statements, which appears in
Part II, Item 8 of this Annual Report on Form 10-K for additional information related to our acquisitions.
USER OFFERINGS
Our offerings to users on Yahoo! Properties currently fall into six categories: Front Doors, Communities, Search,
Communications, Audience, and Connected Life.
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