Yahoo 2008 Annual Report Download - page 11

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Please find page 11 of the 2008 Yahoo annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

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Front Doors
Our Front Doors offerings include Yahoo! Front Page, My Yahoo!, and Yahoo! Toolbar. These offerings are
generally provided to users free of charge. We generate revenues from our Front Doors offerings primarily from
display advertising.
Yahoo! Front Page (www.yahoo.com) is a navigation hub and starting point into Yahoo! Properties where users
have the ability to perform a Web search, read the latest news, and find links to other Yahoo! Websites.
My Yahoo! is a personalized start page that delivers registered users information of personal interest via a user-
customized interface.
Yahoo! Toolbar is a Web browser add-on that enables users to conveniently access Yahoo! Properties from
anywhere on the Web.
Communities
Our Communities offerings, including Yahoo! Groups, Yahoo! Answers, and Flickr, enable users to organize
into groups and share knowledge and photos. These offerings are generally provided to users free of charge. We
generate revenues from our Communities offerings primarily through display advertising.
Yahoo! Groups provides members with shared access to information such as message archives, photo albums,
event calendars, and polls.
Yahoo! Answers is a service where anyone can ask and answer questions on any topic.
Flickr is an online photo management and sharing service that makes it easy for people to upload, store,
organize, and share their photos. In addition to the basic service, Flickr offers a fee-based service with unlimited
storage, uploads, and an advertising-free browsing and sharing interface.
Search
Our Search offerings include Yahoo! Search, Yahoo! Local, Yahoo! Yellow Pages and Yahoo! Maps and are
available free to users and are often the starting point for our users navigating the Internet and searching for
information. We generate revenues through our Search offerings from search and display advertising.
Yahoo! Search, our proprietary search technology, provides users with a free search capability with search results
ranked and sorted based on relevance to the users’ search query. Pages on the Internet are ranked according to
their relevance to a particular query by analyzing document features, including text, title and description
accuracy, source, associated links, and other unique document characteristics. Sponsored search results are a
subset of the overall search results and provide links to paying advertisers’ Web pages.
Yahoo! Local is a stand-alone local search offering, which helps users find local business listings and related
content such as recommendations, user reviews, merchant photos, and maps.
Yahoo! Maps provides interactive maps with zooming, real-time traffic conditions, and accident reports, together
with integrated driving directions.
Communications
Our Communications offerings include Yahoo! Mail, Zimbra Mail, and Yahoo! Messenger and provide a wide
range of communication services to users and small businesses across a variety of devices and through our
broadband Internet access partners. We offer some services free of charge to our users and also provide some of
our services on a fee or subscription basis. We generate display advertising revenues from these offerings.
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