Yahoo 2008 Annual Report Download - page 12

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Yahoo! Mail provides users with a full-featured e-mail functionality and experience. In addition to our free
e-mail service, for a subscription fee, we offer Yahoo! Mail Plus, a premium mail service providing features such
as a display-ad-free interface.
Zimbra Mail is a messaging and collaboration application for educational institutions, small to large businesses,
internet service providers, and government agencies.
Yahoo! Messenger instant messaging (“IM”) service provides an interactive and personalized way for people to
connect and share experiences on a real-time basis.
Audience
Our Audience offerings include some of the most visited destinations on the Web, such as Yahoo! News, Yahoo!
Finance, and Yahoo! Sports, along with many additional category leading properties. We generate revenues from
our audience offerings from display advertising and fee-based services.
Yahoo! News aggregates stories from major news agencies. Users receive free up-to-the-minute news coverage
with video, text, photos, and audio content.
Yahoo! Finance provides a comprehensive set of financial data, information, and tools that help users make
informed financial decisions. The content is mainly provided through relationships with a number of third party
providers. Some of these providers pay a fee when a user is referred from Yahoo! Finance to their websites.
Some financial content, such as analyst research reports, is also available to users for a fee.
Yahoo! Sports offers free and fee-based fantasy games, up-to-the-minute news, real-time statistics, scores and
game updates, broadcast programming, integrated shopping, and an online sports community.
In addition, we offer Yahoo! Autos, Yahoo! Food, Yahoo! Games, Yahoo! Health, Yahoo! Kids, Yahoo! Movies,
Yahoo! Music, Yahoo! Personals, Yahoo! Real Estate, Shine, Yahoo! Shopping, Yahoo! Tech, Yahoo! Travel,
Yahoo! TV, and omg!.
Connected Life
Our Connected Life business includes Yahoo! Mobile and Yahoo! Connected TV. Connected Life offers services
designed to provide users with easy access to the open Internet and their Yahoo! content and communities across
a variety of Internet-enabled devices including mobile devices and television.
Yahoo! Mobile is focused on creating experiences specifically built for the mobile environment, building open
mobile platforms, and driving mobile advertising opportunities. We offer advertising solutions in 23 territories
across North America, Latin America, Europe, and Asia. We generate revenues from Yahoo! Mobile by selling
traditional display and search advertising on the mobile phone. Additionally, Yahoo! Mobile also generates fees
revenues by distributing its services through mobile operators and device manufacturers.
OFFERINGS AND SERVICES TO ADVERTISERS AND PUBLISHERS
We seek to provide the most efficient and effective marketing services for advertisers and publishers. Advertisers
are increasing their use of online media as individuals shift their media consumption away from traditional
television and print media towards the Internet. We offer Internet marketing solutions that enable users to interact
with our advertisers’ brands as well as provide valuable insights to our advertisers and publishers about their
customer base. We offer a suite of targeted marketing services for our advertisers and publishers, which includes
brand building to increase consumer awareness, direct marketing, lead generation, and commerce services. Our
offerings enable marketers to display their advertisements in different formats and in different locations on
Yahoo! Properties and on our Affiliate sites and to optimize their performance against their marketing objectives.
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