Yahoo 2008 Annual Report Download - page 13

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In addition, we offer a broad range of tools for online display advertising, including rich media, video, and
targeting. Our knowledge of our audience enables advertisers and publishers to reach their desired communities
by placing contextually relevant advertising on both our Owned and Operated sites and the sites of our Affiliates.
In late 2008, we launched APT from Yahoo!, our new display advertising platform designed to simplify the
process of buying and selling advertisements online by providing an integrated, web-based solution that will
ultimately facilitate cross-selling across a large open network of publishers and advertisers, enabling advertisers
to better target audiences and publishers to better monetize their content. APT from Yahoo! is being rolled out in
phases. We commenced the rollout of APT from Yahoo! to select members of the Newspaper Consortium in
2008. We plan to continue our rollout in phases.
We generate revenues by providing marketing services to advertisers across a majority of Yahoo! Properties and
Affiliate sites. The majority of our marketing services revenue is from sales of search and display advertising.
OTHER OFFERINGS AND SERVICES
In addition to offering marketing services to advertisers and publishers, we also provide the following services:
Yahoo! HotJobs provides comprehensive solutions for employers, staffing firms, and job seekers. We generate
revenues from Yahoo! HotJobs through employers and staffing firms that pay to access our database of job
seekers and use our tools to post, track, and manage job openings.
Yahoo! Small Business provides a comprehensive and integrated suite of fee-based online services including
Yahoo! Domains, Yahoo! Web Hosting, Yahoo! Business Mail, and our e-commerce platform called Yahoo!
Merchant Solutions. We generate revenues from Yahoo! Small Business primarily through user subscription
fees.
OPEN PLATFORMS
We introduced the Y!OS platform, an initiative designed to make the Yahoo! experience more social for our
users, open Yahoo! to third party developers and publishers, drive rapid innovation in the user experience, and
position Yahoo! as a key platform for the rest of the Web. In 2008, we began execution of our Y!OS strategy by
launching version 1.0 of the Y!OS platform. Key milestones included introductions of the following:
Yahoo! Mail, the next-generation of Yahoo! Mail that provides richer communications by bringing together
communications channels (email, IM, SMS) and social interactions into Yahoo! Mail’s inbox, a starting point for
Web users.
Y!AP, an application platform that third-party developers can use to create innovative applications and consumer
experiences that will run across the Yahoo! network and beyond.
Yahoo! Search BOSS, an open search web services platform that enables developers, start-ups, and large Internet
companies to build web-scale search products by utilizing the entire Yahoo! Search index.
GLOBAL BUSINESS
We measure our business geographically based on two segments: the United States and International. Additional
information required by this item is incorporated herein by reference to Note 14—“Segments” of the Notes to the
consolidated financial statements, which appears in Part II, Item 8 of this Annual Report on Form 10-K.
We provide services in more than 30 languages and in more than 30 countries, regions, and territories, including
localized versions of Yahoo! in Argentina, Australia, Brazil, Canada, Chile, China, Columbia, France, Germany,
Greece, Hong Kong, India, Indonesia, Ireland, Italy, Japan, Korea, Malaysia, Mexico, Netherlands, New Zealand,
Peru, Philippines, Russia, Scandinavia (Denmark, Norway, Sweden), Singapore, Spain, Switzerland, Taiwan,
Thailand, Turkey, the United Kingdom, the United States, Venezuela, and Vietnam.
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