Yahoo 2012 Annual Report Download - page 13

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Committed
to strong
partnerships
Yahoo!’s partnerships enable us to enrich and expand user experiences,
access key technologies, and build value-enhancing relationships.
Yahoo! helps advertisers, publishers, and
partners embrace the digital opportunity. We’re
an important choice in the market due to our
global scale, fresh and unique thinking, ability
to make emotional connections with the right
audiences, and deep commitment to delivering
best-in-class content and technologies. At
the same time, we work hard to ensure that
advertising on Yahoo! properties is both
entertaining and contextually relevant to
our users.
Content partnerships create powerful user
experiences. Every day, our users turn to the
Yahoo!-ABC News Network to be informed
and inspired. Our joint coverage of the U.S.
Presidential Election was the most-watched live
stream event in Yahoo! history and our five co-
produced series were watched over 100 million
times in 2012. Our partnership between Yahoo!
Sports and NBC Sports combines NBC’s
broadcast expertise with our reach and popular
fantasy products, creating an unmatched
experience for fans.
We also launched omg! Insider, a multi-platform
entertainment news series that combines the
popularity of CBS Television’s The Insider with
the online reach of omg!. The original comedy
series Burning Love, created in partnership with
Ben Stiller’s Red Hour Digital, had more than
10 million streams in its first season.
Looking ahead, we plan to continue to build
strategic partnerships that enhance our
products, broaden our reach, and deepen our
relationships with users around the world.
Content partnerships create
powerful user experiences.
“Our partnerships have supercharged
Yahoo!’s content offerings. We’ve
created premium video franchises,
and our sales teams are capturing
the shift to digital dollars.”
– Robertson Barrett
VP News and Finance
Partnerships help enable Yahoo! to build
powerful user experiences.