Yahoo 2012 Annual Report Download - page 17

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Part I
Item 1. Business
OVERVIEW
Yahoo! Inc., together with its consolidated subsidiaries (“Yahoo!,” the “Company,” “we,” or “us”), is a global
technology company focused on making the world’s daily habits inspiring and entertaining. We provide a variety
of products and services, many of them personalized, including search, content, and communications tools—all
daily habits for hundreds of millions of users, on the Web and on mobile devices. The majority of our product
offerings are available in more than 45 languages and in 60 countries, regions, and territories.
We create value for advertisers and their brands by connecting them with targeted audiences of users through
their daily habits. Advertisers can build their businesses through advertising to these targeted audiences on our
online properties and services (“Yahoo! Properties”), or through our distribution network of third-party entities
(“Affiliates”) who integrate our advertising offerings into their Websites or other offerings (those Websites and
other offerings, “Affiliate sites”).
We generate revenue principally from display advertising on Yahoo! Properties and some Affiliate sites and from
search advertising on Yahoo! Properties and Affiliate sites. Additionally, we generate revenue from other sources
including listings-based services, facilitating commercial transactions, royalties, and consumer and business fee-
based services.
Yahoo! has a storied history that has evolved with the Internet, beginning in 1994 when our founders, Jerry Yang
and David Filo, then graduate students at Stanford University, created Jerry and Dave’s Guide to the World Wide
Web, a simple directory of websites to help people navigate the Internet. Yahoo! was incorporated in 1995 and is
a Delaware corporation. We completed our initial public offering on April 12, 1996, and our stock is listed on the
Nasdaq Global Select Market under the symbol “YHOO.” Yahoo! is headquartered in Sunnyvale, California, and
is a global company—with offices in more than 30 countries, regions and territories.
EXECUTIVE LEADERSHIP
Since the beginning of 2012, we have made key changes to enhance our executive leadership team. Marissa
Mayer became our Chief Executive Officer and President on July 17, 2012. Today, the management team
reporting to the Chief Executive Officer is:
• Ron Bell—became General Counsel and Secretary on August 13, 2012;
• Jackie Reses—became Executive Vice President of People and Development on September 7, 2012;
• Kathy Savitt—became Chief Marketing Officer on September 14, 2012;
• Ken Goldman—became Chief Financial Officer on October 22, 2012;
• Adam Cahan—became Senior Vice President of Mobile & Emerging Products on October 25, 2012;
• Henrique de Castro—became Chief Operating Officer on November 12, 2012;
• Jay Rossiter—became Senior Vice President of Cloud Platforms on November 13, 2012;
• David Filo—Co-Founder and Chief Yahoo;
• David Dibble—Executive Vice President of Central Technology;
• Scott Burke—Senior Vice President, Display Advertising and Advertising Technology; and
• Laurence Mann—Senior Vice President, Search.
3