Yahoo 2012 Annual Report Download - page 25

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Yahoo!’s competitive advantage centers on the fact that we make people’s daily digital habits more
entertaining—this includes daily activities like communicating, searching, reading and sharing information. We
believe our principal competitive strengths include the usefulness, accessibility, integration, and personalization
of the online services that we offer; the quality, personalization, and presentation of our search results; and the
overall user experience on our leading premium content properties and other Yahoo! Properties. Our principal
competitive strengths relating to attracting advertisers and publishers are the reach, effectiveness, and efficiency
of our marketing services as well as the creativity of the marketing solutions that we offer. “Reach” is the size of
the audience and/or demographic that can be accessed through the Yahoo! network. “Effectiveness” for
advertisers is the achievement of marketing objectives, which we support by developing campaigns, measuring
the performance of these campaigns against their objectives, and optimizing their objectives across the Yahoo!
network. “Effectiveness” for publishers is the monetization of their online audiences. “Efficiency” is the
simplicity and ease of use of the services we offer advertisers and publishers.
Additional information regarding competition is included in Part I, Item 1A “Risk Factors” of this Annual Report
on Form 10-K and is incorporated herein by reference.
INTELLECTUAL PROPERTY
We create, own, and maintain a wide array of intellectual property assets that we believe are among our most
valuable assets. Our intellectual property assets include patents and patent applications related to our innovations,
products and services; trademarks related to our brands, products and services; copyrights in software and
creative content; trade secrets; and other intellectual property rights and licenses of various kinds. We seek to
protect our intellectual property assets through patents, copyrights, trade secrets, trademarks and laws of the U.S.
and other countries, and through contractual provisions. We enter into confidentiality and invention assignment
agreements with our employees and contractors, and utilize non-disclosure agreements with third parties with
whom we conduct business in order to secure and protect our proprietary rights and to limit access to, and
disclosure of, our proprietary information. We consider the Yahoo! trademark and our many related company
brands to be among our most valuable assets, and we have registered these trademarks in the U.S. and other
countries throughout the world and actively seek to protect them. We have licensed in the past, and expect that
we may license in the future, certain of our technology and proprietary rights, such as trademark, patent,
copyright, and trade secret rights, to third parties.
Additional information regarding certain risks related to our intellectual property is included in Part I, Item 1A
“Risk Factors” of this Annual Report on Form 10-K and is incorporated herein by reference.
EMPLOYEES
As of December 31, 2012, we had approximately 11,700 full-time employees. Our future success is substantially
dependent on the performance of our senior management and key technical personnel, as well as our continuing
ability to attract, maintain the caliber of, and retain highly qualified technical, executive, and managerial
personnel. Additional information regarding certain risks related to our employees is included in Part I, Item 1A
“Risk Factors” of this Annual Report on Form 10-K and is incorporated herein by reference.
AVAILABLE INFORMATION
Our Website is located at http://www.yahoo.com. Our investor relations Website is located at
http://investor.yahoo.net. We make available free of charge on our investor relations Website under “SEC
Filings” our Annual Reports on Form 10-K, Quarterly Reports on Form 10-Q, Current Reports on Form 8-K, and
any amendments to those reports as soon as reasonably practicable after we electronically file or furnish such
materials to the U.S. Securities and Exchange Commission (“SEC”). The SEC maintains a Website that contains
reports, proxy and information statements, and other information regarding our filings at http://www.sec.gov.
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