Yahoo 2012 Annual Report Download - page 6
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It all starts with our users — about 700 million of them, in 60 countries
around the world.
We’ve doubled down on our commitment
to Yahoo! users as we seek to delight
them with products and content that are
immersive, surprising, and beautiful. That
means understanding the things they care
about and their evolving needs.
We enable users to access the information,
entertainment, and connections they want
most — anytime and anywhere — with content
that is personalized to their choices. That
might mean up-to-the-minute scores and stats
in Yahoo! Fantasy Sports, articles about the
latest on immigration reform on their Yahoo!
news stream, or local weather forecasts that
integrate Flickr images of their favorite places
around the world. We’re creating products
that get smarter about our users’ interests and
deliver more relevant content with every use.
And as mobile continues to become a more
integral part of our users’ day-to-day activities,
we’re working to ensure a seamless, integrated
experience, regardless of the device or platform
they use.
“The new Yahoo.com introduces a
fresh, personalized experience. We
focused on what’s critical to our
users, validating new design features
with them every step of the way.”
– Jackie Goldberg
Director of Design
Serving millions,
catering to one
We enable users to access the
information, entertainment, and
connections they want most —
anytime and anywhere.
The new Yahoo.com puts our users’ interests
and preferences first and foremost.