Yahoo 2012 Annual Report Download - page 19

We strive to create great value for our users, advertisers and publishers, and developers—the three primary
groups that we serve with our products and services.
USER OFFERINGS
Yahoo! is positioning its products and services to be at the center of the world’s digital daily habits—everyday
activities our users perform for all kinds of reasons: information, education, entertainment, amusement, discovery
or even an improved quality of life. We are focused on building excellent products that not only enable these
daily activities, but also make them more inspiring and entertaining. Our user offerings include:
Yahoo.com
Yahoo! is a starting point that brings together the most relevant content and functionality from across the Web,
including original Yahoo! content. We offer a majority of these services free of charge to our users around the
world. On our content properties, we generate revenue from display and search advertising, as well as fee-based
services. Many of our properties are also available in mobile-optimized versions for display on mobile phones
and tablet devices, or available as native applications for iOS, Android and Windows phones.
Yahoo! Search is available free to our users and often serves as the starting point from which they navigate the Internet
to find and discover information that matters to them. Yahoo! Search provides users with a free search capability,
offering rich search results ranked and organized based on relevance to each user’s search query. Sponsored search
results are a subset of the overall search results and provide links to paying advertisers’ Web pages.
Under our Search and Advertising Services and Sales Agreement (“Search Agreement”) with Microsoft
Corporation (“Microsoft”), Microsoft is the exclusive algorithmic and paid search services provider on Yahoo!
Properties and non-exclusive provider of such services on Affiliates sites. Yahoo! continues to develop and
launch features around the results to enhance the search experience for our users. These features include Search
Direct, rich results, contextual search results, site filters, related topic suggestions and more.
Yahoo! Search is evolving to allow users to find the right information at the right time, whether by entering
keywords in a search box or by discovering search-powered experiences wherever they are online. Yahoo!
currently offers Yahoo! Search experiences and applications across connected devices, including PCs, tablets and
mobile phones.
Yahoo! News provides original, premium, partner, and syndicated news via text, photos, and video to engage
users with wide-ranging, up-to-the-minute coverage and analysis into topical news events. In addition, we have a
number of key content partnerships in place, including partnerships with ABC News, CNBC, and NBC Sports.
Yahoo! Sports serves one of the largest audiences of digital sports enthusiasts in the world. Yahoo! Sports is
anchored by Fantasy Sports, editorial reporting, real-time scores, statistics and breaking news, coverage of the
biggest global sports events, and premium college sports coverage through our Rivals publisher network. With
award-winning writers, a leading fantasy platform and live game tracking, Yahoo! Sports delivers experiences
for every fan, every day. Our coverage of the 2012 London Games yielded more page views than we received for
any of our prior coverage of the Olympic Games. During 2012 we also released several new products and
innovations, including:
• A rebuilt Sportacular application for mobile, which brings fans scores, statistics and play-by-play for their
favorite teams; and
• New mobile products for MLB, NFL and NBA Fantasy (as well as a new relationship with the NBA as the
official Fantasy game of NBA.com).
Yahoo! Finance provides a comprehensive set of financial data, information, and tools that helps users make
informed financial decisions. Yahoo! Finance features a robust content offering that is a mix of original editorial
5