Yahoo 2012 Annual Report Download - page 23

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reasonable terms. We believe our continuing innovation and product development are not materially dependent
upon any single license or other agreement with a third party relating to the development of our products.
Yahoo!’s Product Development organization includes a broad array of engineering talent that spans the breadth
of our technology infrastructure. This includes deep expertise in scalable platforms, networking and
communications technologies and presentation layer frameworks.
The Platforms organization provides much of the core technology that powers Yahoo!’s experiences worldwide
and supports customer-facing products and properties. This core technology includes Cloud Services, Hadoop,
Personalization and Targeting, Mobile and Presentation platform technologies, Consumer Platforms,
Membership and all supporting development tools. The goal of our Platforms technology is to enable Yahoo! to
create long-term differentiation by true personalization and relevance, built on top of a scalable, agile cloud
infrastructure that unlocks value for our consumers and advertisers through our ability to collect, process, analyze
and algorithmically transform large amounts of data into business value.
Yahoo!’s product teams include a broad array of engineering and product talent and support a large portion of the
Yahoo! product portfolio and technology infrastructure. Our product teams have expertise in consumer
applications (Web/Mobile), scalable software platforms, information retrieval, machine learning and science,
editorial, networking/communications technologies, and presentation layer frameworks. Many of our teams use
agile planning methodologies during the product development lifecycle and place a premium on product
excellence and technology innovation.
Our product teams also include the Mobile & Emerging Products group that is responsible for our portfolio of
mobile applications and services delivered across the globe. The Mobile & Emerging Products group includes
Yahoo! Mail, Flickr and our other more popular products.
Our engineering and production teams are primarily located in our Sunnyvale, Calif. headquarters, Bangalore,
India, and Beijing, China. Product development expenses for 2010, 2011, and 2012 totaled approximately $1
billion, $919 million, and $886 million, respectively, which included stock-based compensation expense of $107
million, $90 million, and $74 million, respectively.
GLOBAL OPERATIONS
We manage our business geographically. The primary areas of measurement and decision-making are Americas,
EMEA (Europe, Middle East, and Africa), and Asia Pacific. Additional information required by this item is
incorporated herein by reference to Note 17—“Segments” of the Notes to the consolidated financial statements,
which appears in Part II, Item 8 of this Annual Report on Form 10-K.
We provide services in more than 45 languages and in 60 countries, regions, and territories, including localized
versions of Yahoo! in Argentina, Australia, Austria, Brazil, Canada, Chile, China, Colombia, Egypt, France,
Germany, Greece, Hong Kong, India, Indonesia, Ireland, Italy, Japan, Jordan, Kuwait, Malaysia, Mexico, the
Netherlands, New Zealand, Peru, the Philippines, Russia, Saudi Arabia, Scandinavia (Denmark, Finland,
Norway, and Sweden), Singapore, Spain, Switzerland, Taiwan, Thailand, Turkey, the United Arab Emirates, the
United Kingdom, the United States, Venezuela, and Vietnam.
Outside of native English speaking countries, we provide some of our most popular user services through Yahoo!
Asia (our English language portal to Southeast Asia), Yahoo! Canada En Français (French Canadian Website),
and Yahoo! En Espanol (United States Hispanic Website).
We own a majority or 100 percent of all of these international operations (except in Australia and New Zealand,
China, and Japan where we have joint ventures and/or noncontrolling interests). We support these businesses
through a network of offices worldwide.
Revenue is primarily attributed to individual countries according to the international online property that
generated the revenue.
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