Yahoo 2012 Annual Report Download - page 22

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We provide many APIs that enable third-party developers, advertisers, agencies, publishers and designers to use
Yahoo! products and services for their own software and application development. We believe that our open
platforms enable developers and partners to build and incorporate new products and innovations that users want
into their daily experiences.
We are committed to providing the developer community with solutions that solve their problems, enhance the
development experience, and help them build products that become a central part of people’s daily digital habits.
In doing so, we help position Yahoo! as a technical leader. To further support our developer community, Yahoo!
hosts Hackdays and Hack U’s (for universities), where technicians can learn from each other, share code, and
build the future. Since Yahoo! pioneered these events in 2006, we have held more than 65 events across eight
countries.
Our product offerings for developers include:
Yahoo! Developer Network (“YDN”).The mission of the YDN is to inspire developers and to accelerate their
innovation. Over 600,000 developers, including independent software vendors, publishers, advertisers, agencies,
and designers, have joined YDN. The YDN site allows the developer community to interact, build and learn by
leveraging Yahoo!’s platforms, APIs, tools, documentation, support and resources.
Cocktails (including Yahoo!’s Mojito), Yahoo!’s development platform for connected devices, is built on open
industry standards (HTML5, CSS3, Node.JS, JavaScript). Its cross-platform programming environment enables a
new class of multi-screen applications with native-like performance, built with minimal resource usage and
maximum speed.
Yahoo! Query Language (“YQL”) is a simple but powerful language that enables developers to query, filter, and
join data across different Web services. Traditionally, developers must locate the correct URLs and
documentation for every Web service needed by an application, which is time consuming and complex. With
YQL, developers can access and shape data across the Internet with one simple syntax, eliminating the need to
learn how to access different APIs and making it possible for applications to run faster with fewer lines of code
and a smaller network footprint.
Yahoo! User Interface (“YUI”) is a free, open source JavaScript and cascading style sheets (CSS) framework for
building richly interactive Web applications. YUI is provided to users under a free license and is available on
GitHub, which allows developers to maintain their own versions of the software as well as contribute to its
further development.
Search BOSS is an open search Web services platform that enables developers, startups, and large Internet
companies to build Web-scale search products. We have recently added BOSS Geo, which allows developers to
make their applications more location-aware.
Yahoo! Flickr API provides programmatic access to the Flickr photo-sharing community. The Flickr API
provides access to view, manipulate and search photo tags, display photos from a specific user or group and
retrieve tags to construct URLs to particular photos or photo groups. Flickr also provides an Authentication API
for applications that need to perform restricted actions.
PRODUCT DEVELOPMENT
Yahoo! continually launches, improves, and scales products and features to meet evolving user, advertiser,
publisher, and developer needs. Most of our software products and features are developed internally by our
employees. In some instances, however, we might purchase technology and license intellectual property rights if
the opportunity is strategically aligned, operationally compatible, and economically advantageous. While it may
be necessary in the future to seek or renew licenses relating to various aspects of our products, we believe based
on past experience and industry practice that such licenses generally could be obtained on commercially-
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