Yahoo 2012 Annual Report Download - page 21

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offerings is driven primarily by display and search advertisements that users engage with during their mobile
activities, an area where we are committed to innovation. In addition, we have invested in other early-stage
emerging products, including:
IntoNow from Yahoo! makes watching TV more engaging, social, and fun with the touch of a button. IntoNow
is a free, advertising-supported application available for iPhone, Android and iPad devices that identifies what
users are watching (whether live or recorded) and enables commentary and discussions.
Yahoo! Connected TV is a software platform that enhances television through engaging interactive experiences.
Yahoo! Connected TV is accessible on certain televisions of major manufacturers including Samsung and
VIZIO. We generate revenue from this offering through advertising and an application store.
ADVERTISERS AND PUBLISHER OFFERINGS
Yahoo! recognizes that advertisers are looking for immersive digital experiences that allow them to make
emotional connections with users. Advertisers seek partners that can provide smart solutions that address their
business objectives, from high-impact branding campaigns that generate awareness among consumers to tactical
campaigns that drive specific audiences to action. We have aligned our resources to move to an approach that
focuses more on creating solutions to solve the challenges of each vertical advertiser category and drive results.
As one of the Web’s largest publishers and the owner of leading properties across multiple content categories,
Yahoo! provides a canvas of contextually-relevant content and experiences where advertisers can connect with
users in a meaningful way. We combine the engagement of these environments with a suite of offerings, which
include precision targeting solutions, high-impact display opportunities, video and interactive advertising units,
and reach across screens. We also provide advertisers with valuable insights about their customer base, and tools
that leverage those insights for optimized program performance.
We pioneered digital ad formats such as the Yahoo! Mail Login Page, and have introduced new innovations this
year with the launch of Smart Ads for Video, which dynamically tailor video ad content to users to optimize
relevance and results. We also provide advertisers access to one of the largest concentrations of audiences and
premium content on the Web. We do this by bringing quality publishers together through Yahoo! Network Plus
(including AT&T, Verizon, Rogers, Monster, and Comcast) and the Right Media Exchange. The Right Media
Exchange is Yahoo!’s ad platform for digital advertising companies, including differentiated ad networks, direct
advertisers in our non-guaranteed marketplace, data providers, technology innovators, and global agencies. Our
agreements with Microsoft and AOL allow ad networks operated by Yahoo!, Microsoft and AOL to offer each
other’s premium non-guaranteed online display inventory to their respective advertising customers.
We work with high-quality publishers to attract new audiences and create engaging experiences across the Web.
We monetize these experiences with a set of application programming interfaces (“APIs”) and tools to grow
partner businesses. With these offerings, publishers are able to participate in the Yahoo! Search and Bing Unified
Search Marketplaces as well as the Right Media Exchange for display advertising.
We generate revenue by providing marketing services to advertisers across a majority of Yahoo! Properties and
Affiliate sites. Our marketing services include display advertising, search advertising, listing-based services, and
commerce-based transactions.
DEVELOPER OFFERINGS
Powerful infrastructure and platforms help developers innovate and add new features rapidly and efficiently,
delivering a fast and reliable experience across devices to our users around the world.
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