Lowe's 1998 Annual Report Download - page 8

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Customers’ Needs
“ I recently helped a
young couple decorate
their nursery, and there’s
a retired couple who still
calls me with orders
–
from Colorado.
”
— Stephanie White, Assistant Zone Manager,
Home Decor, Low e’s #545, Marietta, Georgia
6
Low e’s Know s
With our bright, clean stores and friendly employees,
Lowe’s is quickly becoming the home improvement
warehouse of the American family. That doesn’t come as
much of a surprise, since we’ve been serving families for
more than 50 years.
From our roots as a hometown hardware store in North
Wilkesboro, North Carolina to a nationwide home
improvements leader, Lowe’s has steadfastly stood by its
commitment to meeting customers’ changing needs.
We understand that each customer is unique and their
needs vary and change over the years. Our Special Order
Sales program now offers time-saving solutions for today’s
busy families, while our Installation Services help empty-
nesters — among others — who are excited about
improving and changing their homes, but aren’t willing or
able to tackle the product installation.
Lowe’s is constantly changing to meet our customers
needs, widening store aisles for shopping comfort and
convenience, and placing items within easy reach. We’ve
even merged onto the Information Superhighway with Lowe’s
Online (www.lowes.com), providing company news, home
safety tips and “ How-to” project assistance via the Internet.
Already, we offer Lowe’s exclusive KobaltTM Tools and Harbor
BreezeTM ceiling fans through dedicated websites
(www.kobalttools.com and www.harborbreeze.com) as well
as provide valuable product information to online shoppers.
In 1999, Lowe’s will begin offering online purchasing of
thousands of items from our lowes.com website to ensure
that we meet our customers’ needs regardless of the method
in which they choose to shop.