Lowe's 1998 Annual Report Download - page 9

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Please find page 9 of the 1998 Lowe's annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

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Lowe’s knows that our customers rely on us to provide
superior value in the services and products we offer.
Additionally, we recognize the need to provide “ one-stop
shopping” for our busy customers, supplying them with
the right products and accurate assistance to efficiently
complete a project.
The 1998 rollout of KobaltTM Tools, our professional-
quality line of mechanics hand tools, has been heartily
embraced by our customers. The result of a successful
partnership with Snap-On®, a leading U.S. hand tool
manufacturer, KobaltTM is yet another example of Lowe’s
commitment to build exclusive national brands throughout
our product offerings. Top ChoiceTM lumber, Harbor
BreezeTM fans, and StaGreenTM fertilizers are just a few of
a growing number of exclusive brands that we now offer.
Customers have learned the value associated with these
brands and they return to Lowe’s specifically in search of
these items.
Our exclusive brands exhibit the highest quality and
allow Lowe’s to differentiate our product offerings from
our competitors’ — a trend that will continue. Customers
know that for the best price, the best advice, and the best
value for their home improvement projects, they need to
shop at Lowe’s.
M arketing and Branding
“ The KobaltTM tool brand is
a valuable asset to
Lowe’s – as the tools are
to our customers.”
— Bill Harris, Sales Associate, Tool World,
Lowe’s #595, Mooresville, NC
7
Low e’s Know s