Proctor and Gamble 2007 Annual Report Download - page 16
Download and view the complete annual report
Please find page 16 of the 2007 Proctor and Gamble annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.-
1 -
2
-
3
-
4
-
5
-
6 -
7 -
8 -
9 -
10 -
11 -
12 -
13 -
14 -
15 -
16 -
17 -
18 -
19 -
20 -
21 -
22 -
23 -
24 -
25 -
26 -
27
-
28
-
29
-
30
-
31
-
32
-
33
-
34
-
35
-
36
-
37
-
38
-
39
-
40
-
41
-
42
-
43
-
44
-
45
-
46
-
47
-
48
-
49
-
50
-
51
-
52
-
53
-
54
-
55
-
56
-
57
-
58
-
59
-
60
-
61
-
62
-
63
-
64
-
65
-
66
-
67
-
68
-
69
-
70
-
71
-
72
-
73
-
74
-
75
-
76
-
77
-
78
 |
 |
More than $1 billion invested in consumer research since
the beginning of the decade
7,000 marketers formally certied in P&G’s brand-building
discipline
1,100 Ph.D. researchers networked through 27 global
technical centers
Rated best supplier by U.S. retailers in every critical area
in independent surveys
The scale leader in 15 of P&Gs top 16 countries
P&G’s ve core strengths are consumer understanding,
brand-building, innovation, go-to-market capability, and
scale. While each of these strengths is important, it’s
the combination of strengths that creates the greatest
competitive advantage.
We are building additional capability in each of our ve
core strengths. By the end of the decade, we’ll have
deeper, more insightful consumer and shopper knowledge.
We’ll be better brand-builders, more productive innovators,
and better go-to-market partners with retailers. We’ll have
even greater company, category and country scale that
we can use to create even more consumer, customer and
shareholder value.
As P&G grows stronger in each of its core strengths,
our margins of competitive advantage will grow as well.
No other company in the industry can leverage all ve
areas simultaneously at the level that P&G can.
The Procter & Gamble Company
14