Proctor and Gamble 2007 Annual Report Download - page 4

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
We’ve grown P&G sales from $39 billion to $76 billion in the past seven years.
We’ve more than doubled the number of brands that generate $1 billion or more
in sales each year, and now have 23 of these leading billion-dollar brands in our
portfolio. We’ve more than quadrupled the number of brands that generate at
least $500 million in sales, and now have 18 of these brands poised to be our
next billion-dollar brands. We’ve nearly doubled the number of countries in which
P&G generates a billion dollars or more in sales each year, and now have 12 billion-
dollar countries. We do more than a billion dollars in sales each year with seven
retail customers, up from two in 2001. We’ve generated more than $43 billion in
net earnings and $50 billion in free cash ow. P&G’s market capitalization has
increased more than $100 billion since 2001, and today the Company is among
the ten most valuable companies in the U.S.
The critical question now for P&G shareholders, prospective investors, and Company
management is: “How do we keep a company of P&G’s size growing?”
designed&
We’ve designed a diversied business portfolio to grow
consistently and reliably. We’ve designed the core strengths we
need to win in our industry. We’ve designed strategic, operational
and nancial processes that ensure discipline to deliver. And
we’ve designed a management team and organization to lead.
With clear choices, smart and sufcient investments, and an
unwavering focus on the long-term health of our business,
we have designed P&G to meet or exceed its growth targets
reliably year after year.

2007 was a good example of how P&G’s design for growth
works. It was the most demanding year we’ve faced since the
beginning of the decade. Energy and commodity costs continued
to rise. Competitive pressure intensied. We had to complete the
vast majority of work to integrate Gillette. And yet, we continued
to grow well within the Company’s target growth range.
Net sales increased 12%, to $76 billion. Organic sales
increased 5%.
Note: An explanation and reconciliation of free cash ow and organic sales for 2007 is provided on pages 47-48.
The Procter & Gamble Company
2