Proctor and Gamble 2007 Annual Report Download - page 18

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

We created Tide Coldwater, which is specically
designed to deliver optimal performance
at lower temperatures. This is an innovation
breakthrough because 80% to 85% of the
energy used in the laundry process is for
heating water. Since its introduction in 2005,
Tide Coldwater has been used by more than
seven million households in the U.S. If every
U.S. household used cold water, the energy
savings in the U.S. would be 70 to 90 billion
kilowatt hours per year. That’s three percent
of total household energy consumption,
or up to 29 million tons of carbon dioxide
per year not released into the environment
—
6% of the Kyoto target for the U.S.

Innovation is P&G’s lifeblood. The Company has competitive advantage
from our depth and breadth of expertise in about a dozen core
technologies. We multiply the power of our internal innovation capability
by connecting it to our vast external network of scientists, inventors and
technology problem-solvers. P&G is getting greater productivity
from its R&D investment by treating innovation as a process that can
be continually rened to make it more robust, reliable and systematic.

We are extending our competitive innovation advantage by
“innovating how we innovate.”
• We are focusing on how we can create winning holistic consumer
experiences, not just products that perform better.
• We are working to become an even better partner for external
entrepreneurs, and increasing the number of innovations in our
pipeline that benet from our “connect + develop” efforts.
• We are driving greater innovation-spending productivity by doing
more simulation, modeling and design research in the virtual world.
• Finally, we are focusing on cost innovation to provide consumers
with a better brand experience at a lower cost, which also yields
higher returns for P&G’s shareholders.
These ongoing improvements will help keep P&G on innovation
offense and enhance the Company’s ability to deliver its
organic growth goals consistently for years to come.
The Procter & Gamble Company
16